When contemplating each component of your app retailer itemizing or metadata, cell business consultants agree that each component is vital. Your software title and key phrases are notably vital to ASO, and software icons, screenshots, descriptions, and many others. additionally play a key function. What about app videos-will having an app preview video enhance your app’s efficiency within the app retailer?
First off, is having an app preview video obligatory? No, it’s not. And whereas together with an app video in your App Retailer or Google Play itemizing doesn’t immediately have an effect on your app’s visibility in app shops, having an impactful app video might help enhance conversion—which is a particular win!
So again to the unique query: Does an app video enhance your app’s efficiency? Effectively, that relies upon. If accomplished appropriately, sure it will probably. App retailer guests that watch a preview video are as much as 3x extra probably to obtain an app.
But it surely’s vital to do not forget that a poorly executed app video can have the alternative impact and deter a possible person from downloading your app. So in the event you’re going to do it, be sure to do it proper!
Table of Contents
Why use an app video in app shops?
When scrolling by way of any app retailer, the app preview video is among the first belongings that the viewers sees. It’s an introduction to the important thing options and advantages of your app—which has similarities to what efficient screenshots do.
So, what’s the distinction between an app preview and screenshot? An app video serves as a tutorial or guided tour by way of the app. App screenshots are static photos that spotlight essential options, however a video offers a possible person a extra in-depth have a look at what your app does, the way it works, the appear and feel, and the kind of person expertise they’ll anticipate. It’s an opportunity to take the app for a check drive!
As a brand new app, a video might help distinguish from rivals. We discovered this to be true when working Apple Search Advertisements campaigns for our consumer, Quantum Pigeon, an app for content material creators. As a result of QP was a brand new participant out there, constructing model consciousness was key. Having a preview video that highlights its key options helped customers perceive inside 30 seconds what units them aside from the remaining.
Ultimately, it’s all about standing out and rising your app’s installs by high quality customers. A high-quality app video can enhance your conversion fee by as much as 40%.
App preview video examples
Let’s check out app preview video examples which have carried out nicely and why.
These examples are for Quantum Pigeon—the primary is their App Retailer video for iOS and the second is their Google Play Retailer video for Android.
Which app preview video finest practices do each of those examples comply with?
- Reveal the app’s most compelling options on the very starting
Though you technically have 30 seconds price of knowledge to share with the viewer (or extra within the case of Google Play), the common video watch time is simply 4 to six.5 seconds. Because of this front-loading your app video along with your strongest promoting factors throughout the first few seconds is vital.
Additionally, movies autoplay with out sound within the iOS App Retailer. Because of this you wish to seize somebody’s consideration with a compelling function that’s simply understood on mute and engaging sufficient to get them to pause their scrolling motion and preserve watching.
Within the video examples above, the message of ‘having management’ is entrance and heart—a function that addresses an vital ache level for the app’s target market (content material creators).
- Showcase the app’s finest options
Keep in mind, potential customers are watching your app video as a result of they wish to make an knowledgeable resolution about whether or not or not they wish to obtain your app. Take this chance to showcase the principle advantages the person will obtain in a easy, clear approach and keep away from overwhelming them with each function.
The QP app can do plenty of issues, however it’s higher to not delay customers with data overload by specializing in solely the app’s high 5 options.
- Make the app video fascinating and on-brand
Moreover being informative, movies must be visually interesting. The colours, results, transitions all play a job in making the app preview fascinating to look at. Do not forget that each asset performs a component in creating a profitable app branding technique—so that you wish to use your emblem and model colours in a approach that ties the video collectively seamlessly. Having skilled video enhancing makes an enormous distinction in the appear and feel of the ultimate product.
The branding within the QP video examples is evident. The model colours keep constant in all of the video overlay therapies—the emblem and chicken imagery are used regularly to make the motion fascinating whereas speaking a robust model message.
How are iOS app preview movies completely different from Google Play app preview movies?
You’ve most likely observed that the movies are barely completely different. When creating an app video, it’s crucial to concentrate to every retailer’s tips.
Within the model of the Android video for the Google Play Retailer, the options and performance are proven “in app” which means that we see the motion inside a body of a cell machine. However there is no such thing as a machine within the iOS model as a result of this violates App Retailer app preview tips.
Additionally, the App Retailer video is 30 seconds whereas the Google Play app video is 55 seconds. App Retailer tips mandate that app preview movies can’t be longer than 30 seconds, in any other case you received’t be capable to add it to iTunes Join. Google Play app movies, nonetheless, are Youtube movies and GP tips don’t implement a most size restriction—they advocate conserving the video between 30 seconds and a pair of minutes.
App preview video artistic course of
A storyboard is vital. The storyboard supplies the steerage of what to anticipate and breaks the video into sections to higher perceive the roadmap of the video. After discussing which key options the consumer want to spotlight, we break the storyboard into sections highlighting the options. Time can be of the essence for iOS (video have to be below 30 seconds) so you must ship the options shortly.
Earlier than trying the video enhancing course of, you have to line up the entire pre-approved parts that you simply’ll must create the video. These embrace: in-app footage, display screen recordings and app screenshots of the chosen options, voiceover recording and/or background music (ensure that it’s licensed!), and the entire model’s artistic belongings resembling logos, colours,and many others.
Keep away from these widespread app preview video errors
Particularly with Apple’s extra strict iOS preview tips, there are a couple of widespread errors you wish to keep away from when creating your app video. To save lots of your self money and time, it’s finest to do all the pieces attainable to keep away from getting rejected by Apple.
To do that with iOS app preview movies, keep away from these widespread errors:
- Together with frames, borders, or something resembling a tool mockup in an iOS preview video.
- Not utilizing solely captured footage from the app itself and together with outdoors ‘reside motion’ footage (required by Apple but additionally really useful for Google Play)
- Overlaying animated arms that simulate gestures
- Incorporating transitions between scenes with video enhancing that indicate performance that the app doesn’t have (go for simple transitions like dissolves and fades)
Wrapping it up
As you may see, creating and creating an app preview video takes a number of planning and professionalism. However, when accomplished appropriately, a well-made app video can imply conversion fee boosts that make all the hassle worthwhile. Simply bear in mind to maintain fast and clear communication top-of-mind whereas adhering to constant branding, engaging visible results and app retailer tips.
To be sure to’re heading in the right direction on the subject of creating an app preview video, we advocate following the steps and examples outlined on this article and also you’ll be nicely in your option to attracting extra consideration to your app retailer itemizing, partaking extra potential customers and finally, getting extra app installs.