What is popunder ads and how to make a profit on it

app ranking service

app ranking service

New advert codecs are continuously cornering the market. The long run lies in simple channels that carry excessive site visitors volumes as rapidly as attainable. Popunder site visitors can have a excessive potential for cell campaigns even in 2022. Learn what it’s and how you can make a revenue from it.


What are popunder adverts?

Popunder adverts are the advert kind that opens in a brand new window behind the consumer’s lively window on a cell or desktop machine. How does popunder seem? Generally it’s essential to open a web site. Generally the consumer also needs to click on.

There are additionally popup adverts. This kind seems in a brand new window throughout the consumer’s session. This format is extra aggressive, particularly on cell gadgets, whereas popunders are extra delicate and fewer intrusive.

Benefits and drawbacks of popunder adverts

Earlier than launching a popunder marketing campaign it’s essential to take note of all the professionals and cons to be ready for surprises.


  • Popunders are the very best format for affiliate internet marketing newbies.

You don’t want to organize creatives on your cell and desktop campaigns. Use solely touchdown pages to launch a marketing campaign. The educational course of is straightforward, and you needn’t check an enormous variety of variables to get knowledge for optimization.

  • Popunder adverts are one of many most cost-effective advert codecs.

Pops are low cost as you pay for 1000 impressions instantly. For instance, at RichAds, minimal CPC begins from $1 in Tier 1 and from $0.5 in Tier 2 and three. Have a look at this map to know extra about GEOs you may start with.

  • Popunders are immune to banner blindness.

Banners as we speak aren’t vivid because of the phenomenon known as banner blindness. They don’t intrude with the web site look. Additionally, popunders aren’t related to basic adverts. That’s why they appear actually native.

  • Popunders are an ideal option to monetize your web site.

Pop adverts don’t spoil the looks of the web site and don’t overload your useful resource with info.

  • Popunder is tailored to cell gadgets.

If you wish to launch adverts for mobiles solely, you may simply make it. The advert community mechanically prepares adverts for mobiles, and also you gained’t should take further actions losing your time. Furthermore, you may launch separate campaigns for cell and desktop to get totally different knowledge and analyze efficiency.


  • It could be troublesome to establish the target market.

Pop adverts are appropriate for very broad classes of consumers. However in advert networks, there isn’t a concentrating on based on pursuits, age, and so forth. that enables narrowing your potential concentrating on viewers.

  • Pop adverts rely upon browsers’ updates and advert blockers.

Browser restrictions combat with all of the advert varieties, and pop adverts aren’t an exception. However as we speak, you may nonetheless use popunders as there isn’t a express prohibition of it.

  • The share of bot site visitors on pop site visitors could also be excessive.

After all, there’s a hearsay about bots on popunder site visitors. Within the affiliate internet marketing sphere, nearly all networks have particular anti-bot filters that present 100% high quality site visitors.

How to decide on a suggestion for popunder adverts?

Popunder is a peculiar advert kind. If in case you have a slim product or enterprise, popunder will hardly work with “chilly” prospects.

Put together quite simple provides wherein customers ought to carry out minimal actions. Listed below are the examples of such actions:

  • subscribe;
  • go away an e mail;
  • obtain one thing;
  • set up an utility.

There are 2 essential guidelines of constructing a revenue on popunders:

  • Excessive site visitors volumes.
  • The appropriate angle of strategy.

What issues the highest verticals on popunders, they might fluctuate from one community to a different. Traits rely upon many elements, and it’s higher to ask the supervisor of the platform you’re employed with.

High verticals for popunders

Popunders work with many niches, and high verticals are very dynamic. For instance, at RichAds advert community, high verticals are Playing, Site visitors Arbitrage, Sweepstakes, Cell Provider Content material, Antiviruses, and Cleaners.

Working from residence makes folks pay extra consideration to the safety of their computer systems. That’s why high verticals in 2021 are antiviruses, cleaners, and VPN.

Additionally, folks began taking an curiosity in cryptocurrency as the worth for bitcoin elevated lately. Since then, the crypto vertical in affiliate internet marketing has additionally turn out to be fashionable.

Listed below are the highest evergreen verticals for pop site visitors:

  • Relationship,
  • Playing,
  • Betting,
  • Grownup,
  • Sweepstakes,

Promoting with popunders: what it’s best to know

There are 3 secrets and techniques to success on popunders:

  • Easy supply.
  • Quick touchdown web page.
  • Clear CTA button.

How you can launch a popunder marketing campaign and make a revenue from the beginning?

  • Check a number of touchdown pages concurrently to find out a winner.

You want to select a technique that can work and do it as rapidly as attainable to not waste your finances. A/b testing is the proper scheme. Generally you can even check a bundle: pre-landing web page + touchdown web page.

  • Launch separate desktop and cell campaigns.

It’s a lot simpler to optimize cell and desktop campaigns individually, that’s why we advocate launching separate campaigns for cell and desktop. Additionally, you’ll get monetary savings as cell and desktop site visitors have totally different prices.


  • Launch campaigns on the bestsources from the very begin.

Begin with the very best sources to skim off with the very best costs. Ask your supervisor to provide the checklist of such sources. At RichAds, there’s a Premium Subscribers Checklist Group within the interface. These are sources with the best CR.

  • Use a tracker to optimize successfully.

In case your monitoring device identifies bot site visitors, use it to avoid wasting money and time. We advocate establishing a postback as this monitoring methodology permits getting as detailed and full statistics as attainable.

  • Use auto optimization instruments.

Select promoting networks which have automated instruments. Optimization is a very time-consuming course of, particularly in case you have a lot of campaigns. Such instruments will do optimization for you and save your money and time. In case you are an skilled affiliate marketer, this tip is particularly vital.

Leave a Reply

Your email address will not be published. Required fields are marked *