Top Tips for App Store and Google Play Store Optimization

ASOWorld staff ready a guidelines for you on how you can take your app to the highest of Google Play and App Retailer rankings utilizing ASO (App Retailer Optimization) in 2019.

This information is appropriate for individuals new to ASO, individuals launching a brand new app, and builders who’ve had their apps in shops for some time, however need to take them to the highest charts.

Table of Contents:

What’s ASO?

ASO or App Retailer Optimization includes altering app textual content, graphics, and different metadata to extend the variety of downloads and the conversion charge. It is like website positioning for cell apps.

ASO approaches apps and video games the identical method, the one distinction being the visitors channel. For instance, customers search for apps primarily based on their capabilities and the problems they remedy whereas recreation searches are performed by identify and style. On this article, we use the time period “app” interchangeably with video games.

6 steps to enhance your app visibility

These steps are listed so as from the very best listed to the least.

1. App Title

The app title is the very first thing customers take a look at. Key phrases within the title carry probably the most weight in indexing. That is why it’s best to embrace the queries you need to deliver up your app and that potential customers can search by. App Retailer permits as much as 30 characters for use in titles, whereas Google Play permits as much as 50.

As well as, the App Retailer incorporates a subtitle the place you too can add key phrases. The key phrases from the subtitle are listed in addition to the title. We do not advise filling the complete subtitle with key phrases. It’s higher so as to add a name to motion right here since this textual content impacts conversion charge.

2. Description

The outline explains what the app does and its benefits. You should utilize this part to incorporate bulletins and hyperlinks, every little thing to offer the person full details about your app. In each app shops, the outline size is proscribed to 4,000 characters.

Descriptions within the App Retailer do not influence search outcomes, however they do appeal to customers’ consideration. When writing the outline, control the primary three traces of the outline, that are as much as 170 characters lengthy. That is the promotional textual content that customers see with out opening the total description.

Google Play options two descriptions: the Quick Description (80 characters lengthy) and the Lengthy Description (4,000 characters lengthy). Key phrases used right here have an effect on search outcomes. To enhance search consequence rating, you should use totally different phrase varieties, like I/we, recreation/video games, and so on. (keep in mind website positioning for web sites).

Moreover, the App Retailer lets you add key phrases within the particular key phrase subject that might be indexing by their serps. Whereas filling within the key phrase subject, add phrases separated by commas and with out areas to suit extra key phrases in.

Right here, you may add as much as 100 key phrases per nation. You possibly can improve the phrase restrict by including a localized description. By doing so, you may have a further 100 characters for every nation. If you happen to launch a brand new app, do not attempt to fill this part with the preferred key phrases, as it will lead you to have a tricky time competing with the preferred apps. Choose phrases which can be related to your matter however aren’t on the high of search quantity outcomes. This can make it easier to seem extra usually primarily based on slender search queries. Sadly, Google Play does not provide this function.

3. What’s New

Builders use this part to explain what modified within the new replace, what new options can be found, and which bugs have been mounted. This part is, initially, for present and returning customers. If a person has put in the app earlier than, they will see details about the brand new launch as a substitute of the outline.

4. Icon

That is probably the most fundamental factor of any app. It is displayed all over the place the app is talked about and attracts consideration. This contains locations like search outcomes, charts, the featured apps part, and so on. For manufacturers which can be already well-known, it is best to make use of a brand. For brand spanking new and little-known apps, a picture that stands out is finest.

The icon dimension within the App Retailer is 1024 × 1024 pixels. Google Play’s icon dimension is 512 × 512 pixels with a max dimension of 1024 KB. As well as, an icon in Google Play might be any form, whereas App Retailer icons can solely be sq. with no rounded edges.

5. Screenshots

Screenshots are displayed in search outcomes of the app web page. That is why we propose including a name to motion to them. Make sure you use the screenshots for extra than simply photographs. That is the way you present customers what they will get after downloading the app. The App Retailer permits 10 screenshots to be uploaded and Google Play permits 8. They are often both portrait or panorama format, with a minimal of three panorama screenshots.


Google Play and the App Retailer require totally different photographs for various units in order that the graphics and textual content seem equally effectively throughout a wide range of smartphones.

It’s also possible to place giant textual content and brief, catchy phrases. Small or lengthy textual content will not be legible on the search web page. The person flips to the following pages with out visiting the app web page, which decreases your Web page Views to Installs conversion charge.

6. Movies

That is one of the best ways to point out the app in motion and encourage the person to obtain it. Most customers watch 7-15 seconds of video, so do not overload them with quite a lot of info in a single video.

Movies within the App Retailer should be uploaded straight with the app. Apple performs the video robotically with the sound muted. Google Play, alternatively, takes the video from YouTube. It opens in a brand new window with out autoplay.

The place to start out

Carry out A/B testing to see which texts, screenshots, icons, and movies deliver you probably the most installs. You are able to do that in Google Play utilizing Google Experiments. For iOS units, you may carry out assessments in Retailer Maven. For instance, final summer season, Search Adverts unveiled the flexibility to check screenshots in the identical method as A/B assessments. You possibly can strive AppFollow’s App Preview part to see how new graphics and textual content will look within the App Retailer. It’s also possible to strive different ASO instruments to anaylze your app to enhance its visibility and rating within the shops.

What Else Influences Set up Conversion Price?

1. Localization

The App Retailer options further locales. For instance, for the US you should use Mexican and Australian locales. By including a further locale, you may develop the variety of search queries that show your app and meet up with opponents in search outcomes. On high of that, every locale added provides you a further 100 characters for key phrases and one other 60 characters for the title and subtitle.

2. Common App Score

App customers use stars to offer scores primarily based on their ideas concerning the app. Apps with a score decrease than 4 stars lose half of their potential downloads. A low score can scare customers, which impacts the set up conversion charge.

3. Useful and Featured Critiques

These opinions are straight displayed on the app web page with out clicking to the opinions part. These opinions can have an particularly noticeable influence if the person is attempting to decide on between a number of apps or the app is paid. Remember that Google Play shows 3 opinions on units and 4 in browsers. The App Retailer exhibits 6 on units and three in browsers. It is essential to answer to opinions (particularly in the event that they’re destructive) and present that you simply care about person opinions. If a useful/featured evaluation mentions an issue, you must reply to the person that you have corrected the problem once you achieve this. In case you are in doubts on the place to start out working with opinions, take a look at this information.

4. Badges

These are featured indicators in each shops that present the app’s total score, its class rating, age restrictions, and mentions in featured apps. An extra “Editor’s Alternative” badge or the rating in a class’s high ten listing attracts customers’ consideration.

5. App Dimension

Each the App Retailer and Google Play restrict downloading apps with no WiFi connection (at 150 MB). Be certain your app is throughout the dimension limitations in order that customers can obtain it on cell web as a substitute of suspending it for later.

6. Inside Errors

Google can decrease an app with crucial errors in search outcomes. In the meantime, dissatisfied customers will depart destructive opinions with a low score, which additionally impacts the variety of installs.

Last ideas

The upper the conversion charge, the upper the app might be displayed in search outcomes and the extra usually it’s going to present in suggestions. Remember that the speed adjustments each month in each nation.