Do you know that one out of each three downloads comes from the video games class? A fairly loopy statistic, proper? Nevertheless, the cutthroat competitors for app consumer acquisition on this class is even crazier.
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There are thousands and thousands of video games, and each single certainly one of them is striving for the High 10. That’s the reason if we need to enhance our rankings within the prime charts, we should always present excessive care to our consumer acquisition methods.
Now, let’s check out the highest 10 cell video games for July 2021. As you’ll be able to see, we now have a model new listing.
Solely three video games from the earlier month made it into the highest charts for July 2021, and all three of them have fallen a number of rankings. This as soon as extra proves how intense the competitors is amongst the preferred sport apps
To be able to ease your job on this fierce area of interest, we’ll focus on how you can promote our app for a flourishing app advertising and marketing marketing campaign.
We’re beginning our dialogue with the king of June and quantity 4 of July. Rely Masters is without doubt one of the uncommon examples of this achievement. Inserting your self amongst the preferred sport apps is tough, however staying on the prime could be even tougher.
As you’ll be able to see, from their launch to now there are merely 20-25 days that they weren’t on the prime. So what are they doing to be as dominant as this? Let’s take a look.
They’re organically rating within the prime 10 for nearly 600 key phrases since their launch. Their visibility rating of 89 additionally helps the notion that they’ve a fairly strong App Retailer Optimization technique. After all, relevancy and search rating additionally play a task of their obtain charges.
As seen, they’re rating at the very least within the prime 5 for these associated key phrases. It’s fairly spectacular to rank at fifth place for key phrases akin to “video games free of charge” or “racing video games no wifi”. Since these searches had been made by indecisive individuals who don’t have a particular sport in thoughts. That’s the reason in case your app could make within the prime 5 for these sorts of key phrases, you’ll be able to achieve some profitable customers.
Being lively on Apple Search Adverts can also be an efficient methodology of cell app consumer acquisition. As our Search Adverts Intelligence reveals, Rely Masters, having fairly excessive visibility scores for each App shops and Search Adverts, continues to run advertisements in 4 international locations. They’re bidding on greater than 5000 key phrases in america, which boosts their app visibility considerably.
So, preserve exhibiting up and preserve attracting new customers.
Lastly, we now have to speak in regards to the significance of standard and consumer intent key phrases. Rating within the prime outcomes for key phrases with excessive search scores will dramatically improve our ASO rankings.
As you’ll be able to see within the following, Rely Masters is organically rating third for the key phrases “video games” and “free video games”, giving them a fairly excessive app visibility.
Right here we see the magical contact of Apple Search Adverts. Rely Masters is getting %70 of the impressions for the key phrase “no wifi video games”, though they don’t seem to be organically rating for this key phrase. As this key phrase has a search rating of 67% it’s secure to imagine that they’re getting a strong quantity of impressions.
We, too, shouldn’t focus solely on one aspect however as a substitute, we should always mix ASO and AppleSearch Adverts to get most progress.
My Speaking a2
My Speaking Angela 2 made an enormous bounce and landed on the quantity two spot for July. Now let’s check out their app consumer acquisition technique.
After we take a look at their class rankings, it appears to be like like they had been on level for market technique even from the start, doesn’t it? We see a steady uprise till the highest and after they obtained there, they managed to keep up their rankings. However how?
App Retailer Optimization is the reply. Rely Grasp was a profitable instance however as you’ll be able to see within the ASO report, My Speaking Angela has ranked for the quantity spot for 224 key phrases. That’s greater than the Rely Masters doubled. As a corollary consequence, My Speaking Angela 2 will get extra consumer interplay. Now let’s verify the relevancy of those key phrases.
I suppose we are able to all agree that these key phrases are fairly related. They’re utilizing long-tail key phrases which can be as particular as they will. For example, “7-year-old lady video games”. We have now age, gender, and kind of the sport multi functional. That means that we’ll get a excessive conversion charge since customers who search these sorts of key phrases know precisely what they’re searching for. They only don’t know which app to obtain.
The Significance of Inventive Units and Localization
At this level, your artistic units, rankings, and critiques ought to step in. As a result of, as talked about above, customers have a particular sort of app and so they simply need to be satisfied. So, use your screenshots in one of the best ways potential.
My Speaking Angela 2 has a colourful set of screenshots that expresses the options of the sport. You possibly can take her to totally different locations, apply totally different kinds, do make-ups, and many others. And, their total evaluate ranking is above 4.5. Fairly convincing, proper?
Furthermore, as we are able to see via our Advert Intelligence software, My Speaking Angela 2 additionally interprets its artistic units to have a greater likelihood with native customers.
As you’ll be able to see, their localization course of doesn’t finish with advert creatives. They’re additionally making use of the identical care to their product web page. By doing so, they’re growing their conversion charges in addition to their native rankings. Why not do the identical?
We took a take a look at two of the highest ten apps for July. Now, let’s spotlight the essential classes we are able to deduct from this month’s prime ten listing.
Each Rely Grasp and My Speaking Angela 2 have fairly excessive visibility scores due to their App Retailer Optimization technique. And a very powerful factor is that they’re seen to the fitting viewers. Their effort to make this achievement potential returns with excessive obtain charges. Plus, using Apple Search Adverts compliments their advertising and marketing technique in one of the best ways.
My Speaking Angela 2 additionally makes use of advert creatives which they distribute via cell advert networks to amass new customers. All in all, when constructing your personal app consumer acquisition technique, don’t skip out on conducting app competitor evaluation.