TOP 10 ASO factors that impact the stores’ search results

App Store and Google Play search algorithms are notably different; each of them has its own App Store Optimization techniques. It is vital to understand and recognize their distinguishing characteristics.

Metadata optimization, application rating, and search queries have a strong influence on your applications’ visibility.

You can monitor changes on the Apple Store the next day, however, it will take about a week or two for changes to be reflected on Google Play.

The importance of data

There is no ideal indicator of how much traffic your application should drive per day to generate a profit. Search Ads Popularity Index is the only official option: a trustworthy index that reflects how often users search a given query (on a scale from 5 to 100). ASOdesk data is not an official Search Ads Popularity source but it is reliable and highlights the primary market data for your app optimization.

In the real world, users search their app of preference by describing what app features they need or what service they want to get. So, rather start your keyword selection with the semantic core, then move to the Suggestions. It’s always a good idea to focus on the traffic indicator in addition to the suggestions, semantic core, and competitors’ report.

Measuring ASO effectiveness

The primary goal of any ASO campaign is to evaluate the number of organic downloads. The easiest way to get measurable/visible results is to focus on two intervals: two weeks before the optimization and two weeks afterward.

Do not take the advertising campaign results into account when measuring your ASO progress. If you notice a significant organic growth in app downloads, it means that everything is being done correctly. If not, then you need to spend some more time on your ASO. Monitor search queries continually and evaluate their relevance to keep your ASO on the right track.

We are going to take a closer look at the stores’ promo features in our next tutorials.