TikTok Revenue and Usage Statistics (2021)
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TikTok, often called Douyin in its dwelling market, was launched in China in September 2016. It was pushed out globally as TikTok the next yr.
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TikTok Income and Utilization Statistics (2021)
The TikTok app permits customers to create 15 second movies, soundtracked by music clips. Sounds easy sufficient, nevertheless it’s a wildly fashionable idea. Relying on who you ask, the app was the world’s second-most or fourth-most downloaded non-gaming app of 2019 (solely behind numerous Fb entities in both case). By 2020, it was comfortably primary.
TikTok/Douyin guardian firm ByteDance additionally owns vastly fashionable Chinese language AI-powered information aggregation platform Toutiao, created by CEO Zhang Yiming on the age of 29 in 2012. Notably, he was not backed by both Alibaba or Tencent. TikTok has succeeded the place the latter failed with WeChat – success past China.
This was a strategic triumph. In November 2017 ByteDance acquired the favored (additionally China-based) would-be rival app Musical.ly app for a reported $1 billion. TikTok was merged with Musical.ly in August 2018, with app customers’ accounts migrated to their TikTok accounts. This was seen as a method for the Chinese language app to enter the US market – with Musical.ly already boasting a substantial American viewers.
TikTok/Douyin (and previously Musical.ly) customers use the app largely to create, share, and examine content material primarily based round lip syncing, dancing, comedy skits, and different bodily actions. Clearly, that is one thing that appeals to younger folks (and fairly a number of older ones) all over the world, with app snowballing in recognition over 2018 and 2019. Regardless of solely being launched in 2016, it was one of many most-downloaded apps of the 2010s.
As of 2021, TikTok is likely one of the world’s best-loved apps (for these underneath a sure age no less than), its success powered by a number of the world’s most refined AI.
That mentioned, it has not been with out its controversies. In 2019, it was briefly banned in India for “morality points”, with pornographic content material and predatory behaviour a priority. It has been accused of not adequately safeguarding younger customers’ knowledge. It was banned once more in June 2020 alongside a spate of different Chinese language-based apps as tensions between China and India heightened. This was upheld in January 2021, main TikTok to start decreasing workers within the nation.
It’s has been investigated within the US over nationwide safety considerations and person privateness. ByteDance has launched a transparency report back to cope with these accusations, and has moved to ringfence TikTok from the remainder of its operations. This didn’t cease President Trump from issuing an government order in August 2020 in opposition to any corporations doing enterprise with TikTok.
Nonetheless, as of early 2021, TikTok looks as if the app to beat. Scroll on to learn our assortment of TikTok stats from across the internet.
TikTok Overview and Key Statistics
- 689 million TikTok customers internationally (month-to-month) (official stats)
- 600 million Douyin customers in China (each day) (official stats)
- 100 million TikTok customers within the US (month-to-month) (official stats)
- 100 million TikTok customers in Europe, with 17 million within the UK, 11 million in France, and 11 million in Germany (official stats)
- 6 billion lifetime downloads of TikTok on iOS App Retailer and Google Play as of December 2020 (Sensor Tower)
- TikTok 2020 downloads estimated at between 850 million and 987 million, excluding Chinese language third-party downloads (Apptopia/Sensor Tower)
- TikTok international penetration estimated at 18% of worldwide web customers aged 16-64 (GlobalWebIndex)
- TikTok 2020 income estimated at $1 billion (Reuters)
- TikTok valued at $50 billion (Reuters)
Key TikTok Person Statistics
TikTok customers, exc. Douyin, tens of millions
Supply: TikTok by way of CNBC
Douyin customers (China solely)
Supply: TikTok by way of CNBC
Douyin customers vs Chinese language opponents, March 2020
Supply: QuestMobile by way of WalktheChat
Proportion of worldwide web customers who use TikTok
Supply: GlobalWebIndex
TikTok customers within the US
Supply: TikTok by way of CNBC
European month-to-month customers by nation (over-18s)
Supply: Bloomberg
Get the total TikTok premium report with curated graphs, knowledge and evaluation: google play algorithm.