RPGs Are Mobile’s Biggest Genre by Revenues: How Do Gamers Across East and West Engage with the Genre?

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Whereas role-playing video games (RPGs) made a reputation for themselves on console and PC, they’re now a staple of the cell recreation market. In reality, RPGs generated 21.3% of cell recreation revenues in 2020.  Cellular now accounts for extra RPG revenues than another gaming platform. And the style’s titles are trailblazers by way of new mechanics, monetization, and extra. RPGs have mass attraction on cell, however some markets are particularly enthusiastic.


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We labored along with Pangle, Asia’s main cell advert monetization and person acquisition platform, to shine the highlight on this thrilling style, evaluating engagement throughout the East and West. Hold studying for high-level findings from the ensuing report, which you’ll be able to obtain right here.

Over 70% of Cellular RPG Revenues Got here from China, Japan, and South Korea  

RPGs on cell generated greater than $18 billion final 12 months alone. The style is notably extra fashionable and influential exterior the West, particularly in Japanese Asia.

As you possibly can see under, three international locations in East Asia contributed to 72% of RPG revenues on cell, with China alone producing a placing $7.8 billion. However why does this area generate extra revenues than others?


A part of the reason being as a consequence of Japanese RPGs that includes extra mechanics, social gameplay options, and extra strong stay operations (live-ops). Let’s take a more in-depth look.

Why Are Cellular RPGs So Well-liked and Profitable? 

Shopper Insights present that exploration is without doubt one of the predominant causes gamers internationally play RPGs (extra on that later). To faucet into this motivation, the most profitable RPG publishers try to often replace their video games with new content material.

To that finish, many cell RPGs video games are actually doubling down on live-ops by in-game occasions and model collaborations—all strengthened by a retention-focused monetization technique. On the identical time, in-app purchases (IAPs) stay crucial income stream for RPGs.

Genshin Affect is a Chinese language-developed title vastly fashionable in its residence market and in Japan however has additionally damaged by within the West. The sport combines live-ops and IAPs to nice impact:


As you possibly can see, Genshin Affect’s new occasions and limited-time gacha swimming pools to maintain gamers engaged and spending.

However that doesn’t imply RPG gamers aren’t open to different varieties of monetization—specifically, in-app promoting. RPG gamers want an immersive gaming expertise, that means interstitial and banner adverts break their movement.

As a substitute, rewarded movies and native adverts are extra appropriate for cell RPGs and are more and more perceived as a foreign money in cell video games. To that finish, the overwhelming majority of cell RPG gamers (73%) say they settle for in-game adverts if it helps them get in-game foreign money or gadgets free of charge.

Many builders are combining promoting and in-app monetization to nice impact in RPG video games. Discover extra knowledge and case research on such hybrid monetization in the full report.

Primarily, RPGs are on the forefront of cell gaming’s progressive tendencies, together with every part from style mash-ups to hybrid monetization.

We’ve proven that cell RPGs generate huge revenues and maintain gamers engaged. However what do gamers themselves assume? What motivates them? Let’s focus on.

What Motivates Cellular RPG Gamers in Key Markets 

In our Shopper Insights survey, we requested respondents why they play cell video games. We in contrast common cell gamers’ motivations to RPG cell gamers within the Pangle report.

Each teams cite related causes for enjoying cell video games, however there are some key variations:


  • Generalmobile avid gamers skew towards the extra informal causes to play, reminiscent of to enjoyable and filling time
  • CellularRPG gamers are extra drawn as exploration and immersion, complementing t the style and ‘’taking part in a task’’
  • RPG gamers are additionally extra thinking aboutsocial features like competitors and dealing with teammates

RPGs on cell—from extra conventional MMOs to newer coop experiences like Genshin Affect—are more and more doubling down on social play. Essentially the most profitable RPGs are tying into these participant motivations.

How else can cell RPG titles discover success? Cellular’s ongoing privateness modifications are making this problem much more troublesome. However there are methods that may assist.

Alternatives for Cellular RPGs Amid a Altering Privateness Panorama  

In line with Jason Wang, Pangle’s Product Lead, cell RPG builders are utilizing the next approaches to seek out success:

  • Optimizing recreation design to entice customers to spendin the primary 24 hours: To attain a excessive conversion worth in SKAdNetwork, the primary 24 hours is essential for occasion or value-based UA  Viable methods right here embrace providing an IAP low cost solely redeemable throughout the first 24 hours and introducing battle passes earlier.
  • Diversifying monetization fashions:Focusing on very massive spenders is now much less reliable. Builders ought to look to diversify monetization choices reminiscent of battle cross and well carried out adverts reminiscent of rewarded movies.
  • Retaining high-value customers: As it’s now more difficult to amass new high-value customers,retaining present gamers is important. Viable methods right here embrace stay operations, battle passes and different loyalty packages, and app remarketing.

Within the report, Pangle outlines sensible methods for builders to enhance person acquisition and goal high-paying customers, based mostly on current knowledge, instances, and success tales. Obtain the report right here to be taught extra.

The cell RPG market remains to be thriving, regardless of these challenges. Essentially the most progressive publishers are already raiding to the event whereas delivering partaking new experiences to customers.

Most of the greatest studios throughout the East and West are laborious at work on bringing higher-fidelity RPGs to telephones, based mostly on established and new IP alike, with thrilling new mechanics.

Merely put: The longer term is brilliant for cell RPGs, particularly for publishers who keep updated with the most recent knowledge and tendencies.


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