Placing Keywords in Android App Descriptions

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For each iOS and Android apps, it is advisable present an app description, which is a part of the app metadata. Greater than that, the app description isn’t solely one thing inside, however it’ll even be out there for each app web page customer you’ve.


Table of Content

As simple as it may be, the outline subject is the place you’ll describe your app. Regardless of being current in each shops, the app description has a way more vital function in Google Play. Let’s dive into it and discover out why.

Significance of App Description in Google Play

App description for Google Play is so vital as a result of it straight influences your app rankings. How is that? Not like in App Retailer, Google’s algorithm crawls for key phrases within the description, and that’s why App Retailer Optimization performs an enormous function right here.

For Google Play, the second most vital is the app brief description, adopted by the complete description.

Quick description for App Retailer Optimization

Right here, you should have 80 characters to position essentially the most related key phrases that didn’t match into the App Title.

That is the a part of the outline that the person robotically sees with out having to faucet something, and often, that is the one half your potential person will learn. It is above the fold.

That being mentioned, not solely take into consideration key phrases however take into consideration this subject because the written invitation to an occasion during which the person can have extra details about your app after your App Title. That is the second try to be convincing sufficient in order that the person downloads your app.

Lengthy Description on Google Play

This subject is 4000-character lengthy and it’s the continuation of your brief description. Google’s algorithm goes to crawl your entire description in search of key phrases.

The key phrases positioned on prime can have extra relevance for Google than those positioned on the backside.

Whereas in iOS you shouldn’t repeat key phrases, for Google Play this can be a should.

It’s important to repeat the key phrases all through your brief and lengthy description in order that Google understands that it’s a key phrase. The key phrases must be used at the least 3 instances to be seen as a key phrase.

Nevertheless, watch out with key phrase stuffing. Which means you shouldn’t repeat a key phrase greater than 8 instances and pressure them into the outline with out making any sense. This may have a detrimental impact on the algorithm, that means it might probably lower your app rankings.

Aside from that, possibly not all people goes to learn your lengthy description, however these app web page guests that aren’t utterly satisfied about your app, or which are in search of a particular characteristic, and even didn’t perceive effectively what your app is about will scroll down and take a look at your full description.

So this subject is tremendous vital to persuade potential customers to lastly click on on the set up button.

Finest Practices for Quick and Lengthy Description

When writing your app description for an Android app, listed below are some subjects that you could consider:

The app description must carry a message.

Don’t use this subject simply to position key phrases, use it as a convincing argument, and in addition a spot the place you may clarify extra about your app functions.

Don’t use 4000 characters in case you don’t want

It’s okay in case you don’t want 4000 characters to explain your app, however don’t preserve it shorter than 800 characters both. Actually make use of this subject to make Google perceive what your key phrases are, and to elucidate to your potential customers your app options.

Hold your principal options in your brief description.

Do not forget that that is the second most vital subject for the algorithm, and never solely that, that is often the one data that your potential person will learn after your app title, so place your principal options on this subject.

Use the lengthy description to elucidate your principal options and level out different options.

The complete description is there and you need to make use of it, actually describe your app options, and the way the individual can use your app. Additionally, clarify clearly the target of your app or cellular recreation.

Add key phrases in a pure manner

Don’t throw key phrases within the description. As Google is a search engine device, it’s sensible sufficient to grasp if you find yourself simply stuffing random data in your textual content as a substitute of offering a pleasant informative textual content.

Embrace a name to motion

Don’t neglect to ask the person to obtain your app on the finish of the outline.

Pay attention to grammar and spelling errors

The outline is a textual content, and it must be effectively written as any weblog publish or product data. When the textual content has lots of grammar and spelling errors it appears sloppy. It’ll give the impression that you simply didn’t put sufficient effort into offering the person with a very good app or cellular recreation. So, in case you are localizing your app, be sure to get help from skilled translators or native individuals who know effectively the 2 languages you want to your app.

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