Mobile gamers spent 7.3% more in games during Q2 2021

Japan’s cellular sport market dimension

After experiencing speedy development prior to now 12 months, the general income of the Japanese cellular sport market in Q2 this 12 months fell again to US$4.58 billion, however it was nonetheless a rise of seven.3% over the identical interval final 12 months. Amongst them, Golden Week is the height season for cellular sport consumption through the years, and this 12 months is not any exception. On Might 1st, the Japanese cellular sport market income reached 138 million U.S. {dollars}, which is the second highest in each day turnover this 12 months, second solely to the New 12 months on January 1. When it comes to platforms, iOS income accounted for 57.8%, and Google Play income accounted for 42.2%.

The newest knowledge from sensor Tower Retailer Intelligence reveals that the overall income of the Japanese cellular sport market in Q2 2021 was US$4.58 billion, a year-on-year improve of seven.3%. On this subject, there are nonetheless 29 Chinese language cellular video games shortlisted in Japan’s prime 100 best-selling checklist, attracting greater than 850 million US {dollars} in complete, and successful 25% of the market share. The detailed knowledge is as follows.

Though cellular sport income has fallen, and new merchandise comparable to “The Horse Racing Niang” and “Two Kingdoms: Interlaced World” have raised the edge of competitors on the head of the market, Chinese language producers have carried out stably. On this interval, 29 Chinese language cellular video games are nonetheless included within the TOP100 in Japan’s best-selling checklist, with a complete of 850 million U.S. {dollars}, a rise of 118% in comparison with Q2 in 2019, and accounting for 25% of the TOP100 complete income.

The obtain quantity of the Japanese cellular sport market in Q2 was steady, however in contrast with the height obtain quantity throughout the Q2 epidemic final 12 months, it decreased by 22.4% to 177 million occasions. When it comes to platforms, 58% of downloads from the App Retailer and Google Play accounted for 42%.

Standard cellular video games within the Japanese market

The 2-dimensional cellular sport “The Horse Woman”, which was launched in February, had an estimated income of US$370 million in Q2, breaking the long-standing monopoly of “Monster Marble” on the highest spot. The latter retreated to the second place with practically US$200 million in income.

When it comes to downloads, “The Horse Racing Woman” ranked first with practically 3 million downloads, considerably surpassing the brand new sport “Ni no Kuni: Interlaced World” (1.8 million). The manga cellular sport “My Hero Academia” was launched in mid-Might, rating No. 5 on the checklist.

Though the highest of the best-selling checklist of Japanese cellular video games is solidified, it’s a totally different image from the expansion checklist.

The Q2 income of “The Horse Racing Woman”, which was launched in February, elevated by US$204 million from the earlier quarter, making it the fastest-growing cellular sport within the Japanese market this era. Within the TOP10 checklist of income development, a complete of three merchandise are from Chinese language publishers, particularly Sanqi Mutual Leisure “Doomsday Hustle”, Music Factor “Idol Dream Competition!! Music” and Tencent’s “White Evening Aurora”. If the scope is expanded to the TOP20 income development rating, 8 Chinese language cellular video games will enter the visual field, together with Lingxi Interactive Leisure “Three Kingdoms: Strategic Version”, Mutong Expertise “Daybreak Revelations”, 37 Interactive Leisure “Jiangshan Magnificence”, Li Bili “Kuroshio: Deep Sea Awakening” and Zulong sport “Jin San Guo Zhi”.

Prime of the best-selling checklist of Japanese cellular video games

On this subject of NetEase’s Wilderness Motion, it attracted practically 120 million U.S. {dollars} in Japan and returned to the highest of the income checklist. Within the sixth 12 months of continuous to construct IP, Le Factor’s “Idol Dream Competition!! Music” income elevated by 28.5% month-on-month and 56.4% year-on-year, setting a file excessive.

The fastest-growing sport on the checklist is Sanqi Mutual Leisure SLG+ to eradicate the cellular sport “Doomsday Humor”. Income on this interval elevated by 302% month-on-month and dropped to eighth place.

When it comes to downloads, Magic Tavern’s “Mission Makeover” continued to prime the checklist with practically 1.3 million downloads. Tencent’s “White Evening Aurora”, IGG “Time Princess” and Mutong Expertise’s “Daybreak Revelation” ranked fifth, tenth and twentieth respectively.