Mindfulness App Open Raises $9M in Series A

Digital psychological well being and mindfulness app Open secured $9M in a Collection A spherical led by Founders Fund and A.Capital Ventures.

A variety of big-name Silicon Valley entrepreneurs participated within the spherical, together with Twitter/Sq.’s Jack Dorsey and DoorDash co-founder Tony Xu.

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Head within the Sport

Launched in 2020, Open’s app options streaming lessons with established personalities and instructors within the yoga and meditation house.

Offering three major lessons—Transfer, Meditate, and Breathe—Open’s trendy strategy to breathwork and mindfulness has gained over customers and buyers. The brand new spherical brings Open’s whole funding to $14.5M.

Nevertheless, they’re not the one startup attempting to determine a mind-body reference to customers.

Battle for Your Soul

Discovering widespread adoption on account of the COVID-19 pandemic, 2020 was an enormous yr for the $121B psychological wellness sector.

• Funding for psychological well being startups topped $1.6Bin 2020.
• Downloads of mindfulness apps elevated ~40% fromJanuary by September.
• Calm ($95M) and Headspace ($140.7M) led the way in which, whereas Breathwrk, Coa, Rewire, MindLabs, Refrain, and others raised funding for various approaches.

The success stems from a convergence of traits, each destructive and constructive.

Individuals are extra confused than ever, with burnout impacting each staff and employers. A associated growth, meditation and breathwork periods are on the rise.

Whereas mindfulness app downloads have come again to Earth because the pandemic began, app spending is up 22% YoY ($154M by September), signaling that mindfulness of the digital selection has caught.

Making strikes, psychological well being unicorn Calm bolstered its enterprise by launching nighttime meditation sequence Sleep Tales with endorsements from Harry Types and LeBron James. Additional, the corporate partnered with Lyra Well being and Kaiser Permanente to enter healthcare.

Equally, Headspace’s October 2021 merger with teletherapy platform Ginger has valued the brand new firm, referred to as Headspace Well being, at $3B.

Takeaway: With a sizzling market and outsized competitors, Open gives a contemporary tackle the hunt for inside peace.

The app additionally aligns with traits in self-seeking spirituality and acceptance. “We’ve left church, however we haven’t changed it with something,” says Open co-founder Raed Khawaja.

With the flexibility to ask associates to lessons, a stay chat perform, and deliberate music label partnerships to convey tailor-made playlists to every class, Open is making an attempt to fill a void with community-based mindfulness.