Final 12 months ASM opened up 8 areas within the Center East, and for some time ASM grew to become a key channel for builders to seize site visitors within the Center East market. As we shut out 2019, let’s check out the ASM placement information from the Center East final 12 months.
Table of Content
The variety of merchandise with lively ASM placements in Europe in 2019, as proven within the chart under.
Saudi Arabia has the very best variety of product placements because of its excessive GDP per capita and comparatively excessive person demand for the Web.
General, there may be not a lot distinction within the variety of product launches per nation as a result of many of the merchandise are launched in a number of international locations on the identical time, whereas solely 3% of the merchandise are launched in a single nation (merchandise are usually not de-duplicated).
2 most important causes for this phenomenon
1. the quantity of nation customers within the Center East is simply too small.
2. the customers within the Center East are extra comparable and the language is comparatively uniform, so it’s attainable to straight place a number of areas in a single advert on the identical time, and the workload isn’t a lot totally different from putting just one area.
Classification of common bidding merchandise
From the classification of merchandise positioned in ASM, the classification of common bidding merchandise within the Center East is mainly the identical as that of Hong Kong, Macao and Taiwan.
From the information of set up price and price per click on
effectivity, instruments and images merchandise are low-cost and high-conversion merchandise, so the competitors will probably be nice.
Schooling merchandise have a excessive value per click on, however the ROI can also be very excessive.
The price of journey merchandise may be very excessive and the conversion isn’t good, however as a result of it’s extra common within the Center East primarily as a result of Egypt may be very wealthy in tourism assets.
Half of the bidding scorching phrases are images or sport associated phrases
We crawled the highest 10 buzzwords in every nation, and from the classification, images and video games are probably the most aggressive key phrases, with 337 merchandise competing for the phrase “العاب (play)”, and “Fb, WhatsApp, YouTube, Instagram”. Fb, WhatsApp, YouTube, Instagram” are additionally the key phrases for the social merchandise of the large gamers.
VPN tool-related phrases are additionally common within the Center East, with about 90% of instruments within the Center East being VPN instruments, in accordance with AppAnnie ’18 information. It’s because the Center East has a extra restricted Web, with governments blocking and filtering some web site pages.
We additionally discovered that the language of the bidding buzzwords is generally English, with solely a 3rd being Arabic, and many of the Arabic key phrases are industry-related.
(The chart exhibits the highest 10 bidding phrases in Oman, you’ll be able to test extra ASM information within the area by going to the official web site of SevenMarkets.
There’s not a lot distinction within the variety of product placements between international locations within the Center East, and most of them are positioned in a number of international locations on the identical time.
The significance of competitors amongst placements relating to journey merchandise within the Center East market.
VPN merchandise are highly regarded amongst customers within the Center East, so the competitors for VPN-related phrases amongst placements is intense.
Solely a small proportion of the bidding buzzwords are in Arabic, largely in English.