To show our level that it is sensible to contemplate plural keywords when doing App Store key phrase analysis, allow us to offer you some examples. A easy dwell search within the App Store ought to offer you one thing to contemplate.
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Head to the Apple App Store and use the search performance with the key phrase “backyard.” Be aware of the outcome. Use the search once more, however this time, use the key phrase, “gardens.”
The outcomes seem like this:
As you’ll be able to see, the outcomes vastly range. For the key phrase “backyard,” the highest three outcomes are Gardenscapes, FarmVille 2, and Terrarium. Alternatively, for the key phrase “gardens,” we’ve My Residence, Residence Design 3D, and Hay Day.
Simply on this instance, we will simply say that utilizing the plural type of a key phrase makes an affect on search outcomes.
One other instance could be the keywords “resort” and “inns.” If you use “inns” in your search, the primary app that exhibits up could be Motels.com, whereas, if you use the key phrase “resort,” the highest app that seems is Expedia.
Observe the screenshot beneath (left facet is for “inns” and proper facet is for “resort”):
Right here’s a chunk of attention-grabbing info to be aware of:
Motels.com really ranks primary for the key phrase “resort” even after it eliminated the key phrase “resort” from its title. Nevertheless, this all modified when a brand new recreation was printed in mid-December that took the primary spot for the key phrase “resort.”
This tells us two issues:
- You don’t have to focus on each the singular and plural variations of your key phrase in your app metadata. The rationale, as you might have seen with our instance above, is that Apple would nonetheless offer you that app key phrase rankings so long as you might have the singular kind.
- You lose your app rating for plural variations if there are different apps that rank higher for these plural variations. As you’ll be able to see, Motels Empire is extra related to the search time period “inns” as a result of its identify itself has the key phrase “inns.”
To additional make a degree, right here’s one other instance. Discover the distinction between the search outcomes of “notes” (left facet) and “observe” (proper facet).
On this screenshot, we see similarities within the high 3 outcomes, however the distinction begins proper after that. You will note how n+otes took the quantity 4 spot for the key phrase “notes.” Alternatively, it went right down to quantity 7 for the key phrase “observe.” There’s little doubt: singular and plural keywords result in completely different search outcomes.