Insights into Latin America’s $3.5 Billion Mobile Games Market: Players, Payers, Revenues, Esports & Market Dynamics

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The Latin American cellular video games market is huge and rising, producing $3.5 billion in revenues through client spending in 2021, as proven in our new International Video games Market Report. On this article, we are going to discover a few of our actionable information and Shopper Insights across the area’s thrilling cellular video games market.


Table of Contents

Latin America Is a Cellular-First Video games Market

Cellular accounts for 48% of 2021’s video games market revenues within the area, and 58% of Latin America’s on-line inhabitants—or, 273.4 million individuals—play cellular video games.


Brazil is Latin America’s largest market by each cellular recreation gamers and income. Its 88.4 million gamers will assist Brazil’s cellular recreation market generate over $1.0 billion this yr.

By way of cellular recreation revenues, Brazil’s lead is adopted by Mexico (which is able to generate just below $900 million), Argentina, and Colombia. Cellular can be Latin America’s fastest-growing income section, hitting $5.1 billion in 2024.  However why is that this the case?

The Inner Market Dynamics Driving Cellular Gaming in Latin America

One main contributing issue to cellular’s spectacular participant, income, and development figures within the area is the section’s low barrier to entry. And cellular is turning into much more accessible throughout Latin America.

By the top of 2021, there can be over 351.9 million smartphone customers within the area, as proven in International Cellular Market Report. That already spectacular quantity will cross 400 million in 2023.

Owing to Latin America’s stringent imports laws, console and gaming-PC costs are among the many highest on the earth, making cellular probably the most viable possibility for a lot of players in Latin America.

What’s extra, web entry throughout the area is at present going via a strategy of democratization. Web penetration is on the rise throughout Brazil, Mexico, Argentina, Colombia, and Chile, connecting and empowering residents and making (on-line) gaming viable.

Web availability can be additional expanded with 5G implementation. In Latin America, 5G rollout can be gradual, however we anticipate many of the area to have entry to 5G within the subsequent 5 years.

By the top of this yr, there can be just below 20 million lively 5G-ready smartphones in Latin America—a quantity that can develop fivefold by the top of 2023.

As every nation inside Latin America has its personal political, monetary, regulatory, and even topographical challenges, 5G will penetrate the area’s markets at totally different paces.

Enhancing web, 5G, and infrastructure may have a knock-on impact on Latin America’s cellular video games market, impacting its particular person nations otherwise relying on their dimension and present infrastructure.

For smaller markets akin to Colombia, Chile, and Peru, these enhancements will spark additional development within the on-line inhabitants and smartphone customers, additionally creating extra alternatives for smaller indie builders.

In larger markets akin to Brazil, Mexico, and Argentina, 5G will result in:

  • Increased-fidelity cellular video games.
  • Higher multiplayer experiences.
  • And enhancements within the aggressive facets of cellular esports.

Latin America’s Cellular Avid gamers: Payers, Gamers, and App Shops

Virtually half of the cellular gamers in Latin America are eager to spend on cellular video games. Cellular can be the section the place gamers spend probably the most. As you’ll be able to see under, each absolutely the variety of cellular payers and the payer-to-player ratio have been growing all through the years:


By way of spend per participant, Mexican gamers—comparatively talking—spend greater than Brazilian gamers. However via which digital shops are Latin America’s payers spending?

Google Play is the platform of selection for gamers and payers throughout Latin America. In 2021, Google’s retailer accounts for greater than 68% of app-store revenues, with iOS and third-party shops taking shares of 29.9% and 1.5%, respectively.

Android units provide extra selection for customers (particularly by way of lower- and mid-end units), and they’re usually cheaper than iOS units with comparable technical specs.

2021 Shopper Insights information—protecting Mexico, Brazil, and Argentina in Latin America—exhibits that in-game currencies are the most well-liked digital items amongst Latin America’s cellular players, bought by 43% of the gamers.

Aggressive and Midcore Genres Enchantment to Cellular Avid gamers in Latin America

Our information additionally highlights some attention-grabbing insights about participant conduct in Latin America—in addition to variations between markets throughout the area.

On a regional stage, 35% of Latin America’s cellular players performed a technique recreation previously six months, making it the highest style for that interval. Technique is adopted by shooter (performed by 32% of gamers) and racing (30%).

These genres, particularly technique and shooter, are inherently core and aggressive in nature, a far cry from the extra informal cellular recreation genres that dominate North America and the West.

Themes paint an analogous image. Our information exhibits that 47% of gamers in Latin America declare sci-fi is probably the most interesting recreation theme, whereas 43% selected fantasy. Whereas themes don’t essentially level to a particular style or playstyle, core and aggressive video games are inclined to fall within the sci-fi or fantasy classes.

By way of particular person nations, cellular players in Brazil sometimes benefit from the modern theme greater than the Latin American common, whereas players in Mexico over-index for sci-fi and fantasy:

Unsurprisingly, Latin America-based cellular players are additionally more likely to worth core gameplay mechanics, with 30% contemplating exploration and open worlds as probably the most interesting facets of cellular video games. In the meantime, 29% imagine a robust narrative is probably the most enticing characteristic.

Differing Market Dynamics Make Every Latin American Nation Distinctive

From languages to participant habits and even streaming platforms of selection, no nation inside Latin America is identical.

Brazil is a extra uniform market. Because of its single dominant language (Portuguese) and no vital cultural variations throughout the nation, it’s simpler to grasp its gamers’ habits and preferences.

Owing to fewer cultural obstacles, Brazilian gamers are inclined to have comparable habits in terms of watching live-streamed recreation content material. For instance, Brazil’s main platforms for stay streams of cellular video games are NimoTV and Booyah (primarily targeted on Garena Free Fireplace and Cellular Legends: Bang Bang), dwelling to many high Brazilian streamers.

In Spanish-speaking nations like Colombia and Argentina, nonetheless, linguistic and cultural variations influence gamers’ preferences and habits.

Brazil’s high rising platforms, NimoTV and Booyah, should not as in style or accessible in the remainder of Latin America. Due to this fact, Spanish-speaking viewers choose watching cellular recreation content material on platforms akin to Twitch and YouTube, that are additionally the dominant platforms within the West.

Spanish-speaking viewers primarily watch streamers from Spain moderately than from LATAM, representing a chance to develop the cellular recreation streaming market targeted on the LATAM tradition.

In truth, our International Esports and Reside Streaming Market Report exhibits that the Portuguese- and Spanish-language streams are the fastest-growing by way of viewership on Twitch.

Latin American viewers and gamers really feel extra linked with streamers that talk their very own language and perceive their tradition. Within the following part, we are going to shine the highlight on the demographics of those gamers.

Participant Demographics in Latin America

As you’ll be able to see within the picture under, mobile-game gamers in Latin America are more likely to be male, between 21 and 35, with a excessive earnings. Nonetheless, our Shopper Insights additionally exhibits that the cut up between female and male gamers is sort of 50:50.


age, the best share of gamers in Latin America falls below the 21-35 group. Basically, cellular video games entice a comparatively older viewers within the area. These older demographics usually tend to have extra disposable earnings to spend on video games.

Cellular Esports Is Empowering Youthful, Decrease-Incomes Avid gamers in Latin America

Latin America’s esports scene will generate revenues of $47.5 million this yr (+16.0% yr on yr), powered by a 43.8-million-strong esports viewers.

A vital driver of cellular recreation income development, the Latin American cellular esports scene is especially robust, having developed alongside its core and aggressive cellular recreation market.

Aggressive titles like Garena Free Fireplace, Area of Valor, and Cellular Legends: Bang Bang are particularly in style in Latin American nations. Each video games are in style throughout enjoying, viewing, and esports.

The recognition of those video games can be empowering esports within the area. Youthful people who can not afford PC and console video games have found a viable entry to the world of esports through cellular. And we can not wait to see how the way forward for Latin America’s cellular recreation and esports markets unfold and flourish.

From core and aggressive appetites to cellular esports and continued infrastructure and web enhancements, Latin America is a key market to observe for any forward-thinking cellular writer trying to increase its complete addressable market and income development.

And on the tempo the market is at present creating, it’s the early movers and innovators—those that use information to contextualize and perceive the market—that can win over Latin America and its players.


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