How we labored on the brand new screenshots design for Fnac

The wide selection of classes and merchandise and the convenience of discovering data to spice up purchases had been the principle traits and functionalities we needed to spotlight within the new screenshots design and within the video preview.

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Taking it into consideration, we are going to now see a very powerful design ideas we adopted when designing:

1. Impacting from the primary screenshot: the declare

We went from “Todo pasa en Fnac” (in english: “Every little thing in Fnac!”) to “AHORA TODO FNAC CABE EN TU MÓVIL” (in english: “NOW ALL OF FNAC FITS IN YOUR PHONE”), and with that change, we’re conveying the insurance coverage that the consumer will discover every thing he is aware of from Fnac (merchandise, providers, reductions, benefits) from his telephone.

2. Highlighting the principle functionalities with a superb design

We all know that the app consumer interface should be proven probably the most extensively doable within the screenshots and video preview, however based on our expertise in PICKASO, the customers present extra curiosity when the knowledge they’re proven is simple and fast to grasp.

Within the case of Fnac, we needed to give attention to exhibiting and getting customers to know the merchandise and classes that Fnac needed to advertise and, most significantly, in order that the consumer may see it simply. Saying it and exhibiting it in a small mockup was not sufficient, so we designed a grid within the full second screenshot with the merchandise talked about earlier, with the identical concept that they are often visualized simply from all of the consumer interfaces.

As for the product scanning performance to get additional information via the app, we simulated an actual product, the scanning zone and the barcode, thus avoiding a boring scanning display screen. The consumer wants virtually no effort to grasp what’s taking place on this screenshot, which signifies that this fashion, we maximize the influence and the customers’ curiosity in understanding the function.

3. Working with catchy copies

Once we redesigned the visuals for Fnac’s app, we targeted on the elements that didn’t work effectively and we tried to enhance them. In that case, we maintained the identical typography and, respecting the model’s type, we determined to make use of capital letters for all of the texts. This fashion, it’s a lot simpler to learn and it affords a secure sensation and stature that we expect are mandatory for a buying app like Fnac.

Individuals don’t learn a lot and lose curiosity shortly, so this is the reason we stored the texts quick, clear and with an enough measurement in order that they are often learn simply from any consumer system (don’t anticipate customers to zoom as a result of they gained’t). This fashion, we be certain that to supply the identical expertise of Fnac to all of the customers.

4. Including a human contact to the pictures

These days, human private consideration and participation is increasingly more lowered in these new buying platforms, however we all know that human habits follows different people’ habits patterns, and this is the reason we determined to focus the 1 screenshot on a girl holding a product obtainable on Fnac’s app. This might catch customers’ consideration and make them need to get the identical consequence (i.e. to purchase a product).