How to Utilize Tools to Improve App Marketing

google app store optimization

google app store optimization

Through the strategy of selling apps in App Shops or Google Play, key phrases play a key function to extend apps’ visibility.

Table of Content

Key phrases Optimization

Within the earlier article, I detailed how one can use Appranking’s options to arrange some preliminary key phrases and monitor them in actual time.

Nevertheless, as time goes by, the market is altering on a regular basis and the key phrases you initially arrange might develop into much less appropriate. At this level, it’s essential to replace and optimize the key phrases in time.

  • In response to key phrase rating historical past

On Appranking, you possibly can monitor the highest 5 apps for a sure key phrase. Once more utilizing Twitter for instance, if we need to see if Twitter comes up after I seek for the key phrase “social media”, we are able to go to Key phrases Historical past beneath ASO. After deciding on the key phrase you tracked, we are going to first give the search quantity, the variety of search outcomes and prime app for this key phrase.

It’s value noting that:

1. the search quantity is an indicator that tracks and exhibits the search index of key phrases. A search quantity ā‰„ 4,605 means the time period has been searched no less than as soon as; key phrases with a search quantity < 6,500 have a low search index; key phrases with a search quantity within the 6,500-8,500 vary have a medium search index; and key phrases with a search quantity > 8,500 have the best search index.

2. the variety of search outcomes is the whole variety of apps that rank for every key phrase.

3. prime app is the app that exhibits up first once you seek for the key phrase.

Then, we are going to give the historic rating of the present prime 5 apps for reference.

As well as, we can provide you an inventory of Prime 10 apps beneath that key phrase, so you possibly can visually see the related info.

Based mostly on the above info, you possibly can know precisely how your app ranks for that key phrase and make changes accordingly.

  • In response to the key phrase protection standing

As well as, you may also control your app’s key phrase protection standing to information your key phrase optimization.

You possibly can click on into the Key phrases Suggestion talked about previously article and it’ll present you the Key phrase Protection standing. “Ranked” means your app might be searched by this key phrase. “Out” means your app cannot be searched by this key phrase. Should you discover that you’re not protecting extra key phrases, then it’s essential to take into consideration the answer in two methods.

On the one hand, if these phrases are actually vital key phrases and your app is not searchable by way of them, then it’s essential to go forward and make the suitable efforts. But when these phrases truly do not fairly suit your App’s positioning anymore, then you possibly can untrack them in Motion and goal these key phrases worthy of consideration once more.

In Apprankingļ¼ŒCorrelation is a search recognition index, ranked from 1 (poor) to 100 (finest). It is dependent upon elements like recognition, ranked key phrases, and so forth. Greater rating key phrases are more likely to convey extra natural site visitors.

  • In response to competitor evaluation

Along with the 2 strategies talked about above, you may also make optimization and changes to your key phrase structure by wanting on the key phrases of your opponents.

In Competitor Evaluation, you possibly can see all of the key phrases of your chosen opponents, rating key phrases and their search quantity.

And by observing the key phrase rating pattern of the top functions in a sure area, you may also make a basic judgment and speculate the precious key phrases in the mean time.

Take Tinder for instance, after organising the essential app retailer, nation and system info (our platform often robotically acknowledges the default info you fill in different interfaces), you simply have to enter the title of the app, and we are going to first robotically seize the present metadata of the app within the app retailer. Then click on Begin Evaluation, and the correct aspect of the display gives you a direct evaluation of this metadata, in addition to a tough optimization plan. If additional optimization is required, you possibly can contact our workforce to search out skilled assist.


Appranking is a robust data-driven platform the place you may get virtually all the information you need to find out about your app. And we have now completely different sections corresponding to App Retailer Optimization, Apple Search Adverts, and App Advertising and marketing Intelligence to offer a one-stop service in your app promotion. It is value noting that a big a part of our options are free to make use of, which may tremendously enhance the ROI of entrepreneurs in selling your apps.

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