User Acquisition Strategy for The Coming iOS 15

google play keyword research

google play keyword research

The iOS 15 is out there now, what if would change for cell entrepreneurs? The subject of the iOS 15 has already been hotly mentioned, we concentrate on cell person acquisition and efficient methods right here, to assist app entrepreneurs to drive their app enterprise in a brand new method.



What’s person acquisition technique?

Person acquisition (usually shortened to UA) is the act of gaining new customers for an app, platform, or one other service. On cell, person acquisition is a technique designed round producing installs, often achieved by promoting campaigns and promotional presents.


Get the chance on your cell advertising?

  • App Retailer Search Advertisements
  • Community site visitors
  • Social Networks
  • In-App Occasions


· App Retailer Search Advertisements

Each search time period throughout the marketing campaign is a possible funnel.

To take the chance as:

Design a customized product web page for probably the most significant search phrases, or group of search phrases.


· Community site visitors

In a single marketing campaign, you doubtlessly have many funnels, from one app to the app retailer – what Apple refers to as “App Referrers”.

To take the chance as:

Design customized product pages for probably the most significant App Referrers, or teams of App Referrers.


· Social Networks

The additional you phase your goal audiences, the extra funnels you create.

To take the chance as:

Design customized product pages for every funnel.


· In-App Occasions

Visitors from Paid UA to Occasion playing cards, search site visitors to In-App Occasions, Browse site visitors to in-app occasions.

To take the chance as:

Optimize In-App Occasion Playing cards for every funnel.


The best way to Put together Your Acquisition Technique for iOS 15?

  • Arrange Acquisition vs Retargeting

Direct acquisition campaigns to the simplest/simple to know options;

Direct retargeting campaigns to an App product web page highlighting probably the most superior options of the app.


  • Phase customers in response to their pursuits. Instance for a Well being and Health app:

App product web page #1: spotlight the coaching program ;

App product web page #2: spotlight the dietary program.


  • Spotlight seasonal occasions

Design a particular App product web page to focus on a particular provide.


It’s evident {that a} correct iOS 15 technique runs by the power to optimize funnels, and extra particularly – produce product pages that carry out at scale. In preparation for iOS 15, we are able to already start figuring out alternatives, planning & producing product pages, and even testing them upfront.

For strategic planning, we’ll start with getting our knowledge prepared.

This can be a paradigm shift from taking a look at campaign-level knowledge to a extra granular stage of funnels. The challenges we face are:

  1. Sure networks don’t share writer (app referrer) stage knowledge in a method that’s conducive to understanding funnels, and we have to get a single view of publishers whatever the community.
  2. App Retailer Analytics knowledge on App Referrers doesn’t tie again to our Marketing campaign knowledge.
  3. There are doubtlessly a whole bunch of App Referrers, and we are able to’t customise the expertise for all of them, however we are able to group them and design contextual funnels.

Listed here are the steps we took:

  1. Accessed all referrer knowledge from App Retailer Analytics
  2. Grouped them by context, utilizing our customized taxonomy
  3. Linked all knowledge to 1 database to permit for correct mapping


In Abstract

New iOS 15 product web page options have been extremely anticipated within the cell trade for a very long time. The cornerstone of making use of them successfully lies on the shoulders of top-notch creativity. iOS 15’s A/B testing characteristic will catapult creativity to an much more essential function. Solely visible belongings have been confirmed to be eligible for A/B testing on the app retailer for Product Web page Optimization—icons, screenshots, app preview movies— which is able to present a good higher understanding of the success and failures of app artistic with higher focus.

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