How to Improve Customer Retention with Push Notification Strategies

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Push notifications are important in the event you’re seeking to retain clients in your model. They’re a good way to maintain clients engaged; and when executed correctly, push notification technique will hold your clients sticking round time and time once more.

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However, first issues first:In case you’re sending notifications in any respect, you’re already forward of the manufacturers that aren’t. App customers who obtain a number of push notifications of their first 90-days have 190% greater retention charges than those that don’t obtain any.

Let’s discover among the best methods for retention.

Give Your Prospects a Heat Welcome

Retention begins from the very second you purchase a buyer. As quickly as a consumer has opted-in in your app, make certain to provide them a heat welcome. You are able to do this by:

  • Underscoring the worth of an opt-in with an preliminary notification or message
  • Encouraging the consumer to finish the opt-in steps with extra data and verification

These steps will assist hold clients , and provides them a vested curiosity in your model from the second you join with them.

Present a Cause to Preserve Coming Again

Incentives are the secret in the event you’re seeking to retain clients – the most effective methods to supply incentives is thru a loyalty program. A profitable implementation of push notifications in a loyalty program might appear to be this:

  • Welcoming new members
  • Notifying members once they’re near assembly a brand new loyalty standing
  • Letting members know once they’ve achieved a brand new loyalty standing
  • Holding clients up to date on loyalty factors earned
  • Monitoring and updating clients on factors used
  • Warning clients when factors or rewards are nearing expiration – this will re-engage some clients who could also be susceptible to churning

In case you can present your clients with an incentive to maintain partaking together with your model, even when it’s simply sometimes till you actually hit a development section, it may be a lifesaver in your retention charges.

Many companies make the error of assuming that after a buyer’s ordered, nothing extra must be accomplished with push notifications. That’s not all the time true – listed below are a number of order-related push notifications to maintain your model prime of thoughts:

  • Remind your clients to re-order for subscription-based merchandise and purchases
  • Notify your clients about deserted carts or incomplete transactions (and right here’s a information we wrote about this)
  • Notify clients about incomplete pre-purchase registration
  • Ship apologies for working out of merchandise, delays in service, or malfunctions – normally accompanied by a proposal
  • Remind clients of freshly in-stock objects

Giving your clients further details about their orders establishes belief, however it’s additionally a good way to retain clients down the street.

Set up a Security Web

Buyer churn is an unlucky reality of enterprise – it’s unavoidable. Nevertheless, you may considerably cut back your churn by establishing a security internet of notifications to re-engage clients once they’re falling out of contact together with your model. Listed here are a number of examples, utilizing Airship’s predictive churn answer:

  • Low churn danger: We’ve missed you! Try our newest [feature, product, offer, etc.]
  • Medium churn danger: We’ve missed you! Right here’s…[an incentive for coming back — 10% off coupon or similar]
  • Excessive churn danger: We’ve missed you! Right here’s…[a strong incentive for coming back — free one on us or similar]
  • Re-engage inactive customers with interest-based notifications triggered by inactivity length: We predict you’d love [this deal, product, artist, etc.]

Not all those that wander are misplaced. Simply because a consumer hasn’t engaged together with your model for an prolonged time frame doesn’t imply you may’t nonetheless retain them – attempt the above methods to reduce churn.

Remind Your Prospects About Provides

Prospects aren’t serious about your model all day (despite the fact that we’d actually love them to), and it’s good to provide a nudge with push notifications. Listed here are a pair examples of reminders that may hold your clients retained and engaged:

  • Reminders: Don’t neglect, as we speak is the final day to register for [class, training, webinar, etc.]
  • Assist data: Your help ticket has been created. We’ll be in contact very quickly!
  • Motion required or requested: You’ll be able to attempt something from turn-based recreation notifications (it’s your flip to play) to dialog replies (your contact is ready to listen to again from you) to encourage customers to take motion.

That’s it! The push notification methods outlined above are sensible methods to attach together with your clients when it issues most, holding them engaged and dependable to your model whereas lowering churn.

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