How to conduct a competitive analysis for app install ad creatives

Chances are high you have already got some frequent conferences along with your crew to evaluation your present creatives’ efficiency and discover new iterations or creatives ideas to check on your fb set up advertisements. And that’s when aggressive evaluation turns out to be useful. It permits you to know what some your opponents are doing and provides you insights as to what you would attempt when working app set up advertisements on totally different acquisition channels (and even discover promising new acquisition channels).

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Whether or not you’re on the lookout for new inspiration or learn how to differentiate your self, listed here are 5 methods to get a greater sense of what your competitors is doing.

THE GOOGLE WAY

Let’s begin with a fairly apparent one: utilizing Google and YouTube.

You most likely have tried this already, and this isn’t a weblog put up on learn how to use Google. Nevertheless listed here are a number of tricks to make your search outcomes extra related.

Advert creatives from case research

You’re searching for advert creatives from opponents, and if doable creatives that carried out properly on their respective channels.

Strive searches like “[Ad network name] app installs case examine” or “[Ad network name] app installs success story” and also you’ll most certainly discover 2 varieties of outcomes:

• official case research pages from the advert community or platform;
• articles about particular case research.

If an app makes it on a platform’s case examine, it’s a robust sign that the cell app set up advert campaigns have been profitable. Usually there’s a minimum of one instance of an advert inventive proven. You would possibly wish to filter the outcomes to solely see latest articles and pages (going again one yr for instance).

To avoid wasting you a while, listed here are the direct hyperlinks to some case research assets from the principle advert networks:

Promoting with different advert networks or platforms? Modify the search and also you’ll most likely discover the identical type of pages.

It’s also possible to seek for set up advertisements case research associated to particular apps. Don’t hesitate to go previous a number of pages within the search outcomes to ensure you’re not lacking out on one thing.

Advert creatives from YouTube channels

For this one you in fact must know which particular app or competitor you wish to discover creatives for.

Head on to YouTube and seek for the app’s identify.

Then go to their YouTube channels and click on on the Movies tab.

Quite a lot of apps add their video advertisements on YouTube, even when the advert just isn’t used as a YouTube advert. You may solely see the movies which might be public (not unlisted).

Creatives which might be used as YouTube video advertisements have a better variety of views. So go to “SORT BY” and filter by “Hottest”.

There are circumstances the place movies go viral on YouTube in fact, however after taking a look at numerous YouTube channels it appears that evidently any video with greater than 30k views has most likely been used on YouTube at one level (often pre-roll movies).

THE STALKER WAY

Advert creatives from talks, podcasts and webinars

Quite a lot of person acquisition or development managers working for high-profile apps are invited to speak at occasions. They generally share picture or video advert creatives throughout their shows. And most of those occasions are filmed.

Discover out on LinkedIn a few individuals that would match this function at your competitor’s firm and do a YouTube search.

A few of these shows within the outcomes most likely present advert creatives

Typically it received’t be shows however webinars. One webinar that’s actually fascinating to observe on the subject of app set up advert creatives is “The Good, The Advert & The Ugly” webinar from Liftoff. It’s an effective way to know what introduced these entrepreneurs to attempt which creatives and what works finest for them.

Getting focused with related advert creatives

Should you’re working fb app set up advertisements or instagram app set up advertisements, you most likely know your audience: their age vary, their curiosity, the place they’re, who they comply with, what different apps they often have put in, and so on.

Create pretend social media profiles on your major personas. Then verify these feeds recurrently.

That is positively extra time consuming however can present good insights or inspirations. You additionally see how non-competitors speak to your viewers and would possibly discover further inspiration.

THE GAMER WAY

Quite a lot of video advertisements, particularly for video games, are displayed as rewarded movies inside different apps.

Discover a few video games the place accessing rewarded movies is simple, and the place there isn’t any limitation, and preserve tapping that button till you see what you need!

You in fact have extra possibilities to see related advertisements for video games that your customers usually tend to be enjoying.

THE FREE WAY (FREE AD INTELLIGENCE TOOLS)

Fb view advertisements

As a part of their Promoting Transparency and Authenticity Efforts, Fb introduced in October 2017 that it’s going to launch a “View a Web page’s ads” function.

This function permits you to view the fb set up advertisements a Web page on Fb is presently working. That is to deliver transparency largely to political advertisements, nevertheless regardless of the kind of advertisements it’s alleged to be out there.

So it’s excellent for a aggressive evaluation of Fb app set up advertisements!

One further cool factor is you can see what number of views the totally different creatives have. You may assume that movies with extra views have been extra used and due to this fact extra performant nevertheless remember the fact that you aren’t seeing ALL the advertisements however the creatives: if an advert inventive is used on a number of totally different goal audiences, you would possibly solely see one but perhaps there are a lot of impressions occurring for the others.

It must also work on Desktop.

Parade

Parade is a fairly latest device by Mighty Sign that permits you to browse and search cell app set up advert creatives.

You may search by community (Fb, AppLovin, Unity-ads, and so on.), by kind of apps or video games (kind “phrase” for phrase video games, “store” for buying apps, and so on.) or by particular app identify.

In fact it doesn’t have the entire advert creatives, however chances are high there are a minimum of a number of in your app’s area of interest.

In addition they have Boards the place you’ll be able to pin particular creatives, which might be fairly helpful to share along with your crew. Some folks have additionally already created Boards that is perhaps helpful to you.

When taking a look at a selected inventive, take note of the “First seen”/”Final seen” data: if an set up advert was used for a very long time, chances are high it was fairly efficient.

For Fb video advertisements you’ll be able to’t watch the movies, however you’ll be able to kind out by Most impressions.

THE BALLER WAY (PAID AD INTELLIGENCE TOOLS)

A lot of the cell advert intelligence instruments require a subscription, which is usually fairly expensive. They stunning a lot all additionally supply (and began with) App Intelligence and Market Intelligence knowledge, and typically you’ll be able to’t select to have entry simply to the Advert Intelligence half.

Instruments like Sensor Tower or App Annie appear to be probably the most thorough by way of advert networks and advert creatives out there. They nevertheless come at a hefty worth. Worth is usually based mostly on which classes of apps you wish to get knowledge for, so this could work properly if all of your video games are in a single area of interest for instance however if in case you have very totally different apps it’ll make funds enhance considerably.

Different instruments are way more inexpensive, like Cell Motion (disclaimer: we’re working with them to deliver you a collection of upcoming posts centered on cell advert creatives).

Cell Motion Advert Intelligence presently permits you to see knowledge from 4 networks: Fb Viewers Community, AdMob (so this consists of advertisements through Common App Campaigns).

You may see the highest advertisers for every of those networks, and in addition filter by class.

It’s also possible to dive into the advert creatives technique of a selected app by utilizing the Marketing campaign Evaluation half. That’s the place you’ll be able to watch the precise creatives used for every community and see which advert copy or Name To Motion is used.

On the fitting facet is indicated the “Impressions” proportion, which corresponds to how usually this specific advert is utilized by the advertiser. You may kind the outcomes by this metric to seek out the highest most used advertisements in accordance with Cell Motion.