How to A/B Test App Preview Videos vs Screenshots Without Update

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In case your app is doing rather well in natural search, you might be most likely reluctant to mess with what’s working. On this submit, we’ll present you how one can A/B check app preview movies in opposition to your present screenshots, with zero danger. In case your new video results in extra downloads in testing, you possibly can add it.

If not, then you possibly can depart your app as-is and stick to the screenshots. Too good to be true?

Maintain studying and we’ll present you learn how to do it…


The important thing to testing a brand new app promo video is to make use of an A/B testing service that may let you simulate an Apple or Google Play App Retailer web page. This retains your present stay app profile web page the identical, whereas testing new concepts.

…or you probably have not launched your app but, these testing platforms will help you check your app’s belongings earlier than you launch.

On this instance, we’ll use TestNest to check a video versus present screenshots on the App Retailer. Establishing a brand new check is de facto easy.

First, choose the shop, system and belongings that you simply wish to check.

Then select the app you wish to do testing on. On this instance, we’ll use Conflict of Clans. TestNest will mechanically import of the app’s belongings to do your A/B check

Now you possibly can add your app preview video to TestNest to check it in opposition to your present screenshots.

From right here, TestNest will create pages that appear like App Retailer pages that you should use to check your variations. After you run a check, the platform offers you detailed stats on how folks interacted with the pages and the way rapidly they put in your app.

When you’ve got an app on Google Play, then you are able to do stay testing by way of Google’s built-in app testing instrument. The upside to that is that you’re testing with stay, natural visitors and also you don’t have to enroll in a separate service. The draw back is that you may’t run simultaneous experiments and you’ll solely run 4 sorts of exams.

Both method, now the query turns into, how do you get folks to your pages to conduct a statistically vital check?

I’m glad you requested…


Subsequent, you will want to ship some visitors to those pages to see which model will get essentially the most downloads. This may be a problem in case your present web site doesn’t get a lot visitors, otherwise you don’t actually have a web site.

To not worry, that’s the place paid advertisements are available in.

For my part, the most effective place to begin is with Fb advertisements. They are often very reasonably priced and they’re exhausting to beat, in the case of demographic concentrating on.

I’m not the one one who feels this manner. TestNest recommends beginning with Fb advertisements and so do many different entrepreneurs I do know. An ideal useful resource for Fb advertising is Jon Loomer’s web site.

Need one among our superior venture managers to try your app and ship you a free script and our suggestions on your app retailer video? Get it contact right here.


The following query that you simply most likely have is: How do I do know when I’ve sufficient conversions to make certain that my check is statistically vital?

That’s not at all times a simple reply, however this submit gives some nice suggestions, together with the significance of A/A testing. Optimizely additionally gives a calculator that offers you the pattern measurement that you will want to must conduct a legitimate check, primarily based on three easy elements.


In case your app video examined higher than your screenshots, then nice! You need to now add add your video to your app’s stay app retailer web page with confidence.

However don’t cease there.

You possibly can break up check a number of movies.

Check your app’s description.

Check your app icon.

Bear in mind, the important thing to App Retailer Optimization is steady testing.


So if you’re questioning if an app promo video will enhance your downloads, however you don’t wish to make modifications to your stay app profile web page simply but, then this sort of A/B testing is precisely what you want.

In fact, there is no such thing as a assure that your outcomes can be precisely the identical. However since testing instruments like TestNest carefully mimic app retailer pages, the outcomes are often related.

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