How Much Do Apps Make? A 2022 Guide

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Quick ahead 12 years, and now “there’s an app for all the pieces”. The variety of apps out there within the Google Play Store and the Apple App Store has exponentially elevated to 2.96 million and 1.85 million, respectively.


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Many surprise how and the way a lot do cell apps make on common. So, on this article, we’ve gathered one of the best solutions to how a lot do apps make in 2021, based mostly on their class and nature of app monetization.

How Do Apps Make Cash

Relying on the character and intention of the app, app improvement corporations can monetize their apps in not less than 10 alternative ways.

Under is a fast abstract of the monetization methods you’ll be able to undertake in your app. Try our in-depth article on app monetization for an entire information to getting cash out of your cell app.

1. Premium Mannequin

The traditional and earliest type of app monetization. The phrases are easy right here – it’s important to pay a one-time payment to obtain and use a premium app. The market share of premium apps is steadily falling as solely 5 to 10% of customers are keen to pay for an app. Presently, paid apps account for less than 3.6% within the Google Play Store and eight.1% within the Apple App Store.

With loads of freemium apps to check out, customers are least more likely to spend forward for an app. Because of this, paid apps have a smaller person base as in comparison with different apps. Additionally, most app builders are shifting to different monetization fashions as premium apps account for less than 2% of revenue generated from apps.

The value vary of premium apps are unfold throughout a large spectrum. For instance, a sport app like Rayman Fiesta Run prices solely US$0.99, whereas an app like The Color Atlas of Internal Medicine will value you US$99.90.

How A lot Do App Builders Make per Obtain?

Each the Google Play Store and the Apple App Store takes 30% of the revenue generated from an app and provides the remaining (70%) to builders. Because the income generated varies significantly relying on the app classes and platforms, drawing a median determine could seem obscure, particularly for paid apps, whose obtain costs are determined by the builders.

2. Freemium Mannequin

A freemium app is free to obtain and use. However there’s a catch. Customers will have the ability to entry restricted options of an app. By following a freemium mannequin, app creators can allow customers to realize an outline of their app and see whether or not it’s price their money and time.

Freemium mannequin could be executed in 3 ways.

  • By limiting sure options, aside from the core functionalities, which could be accessed solely by premium customers.
  • By permitting freemium customers to make use of particular options just for a hard and fast variety of occasions per day.
  • By providing unique and quick assist solely to premium customers.

Round 71% of game apps and 52% of non-game apps comply with the freemium mannequin of monetization. To entry the restricted options, customers must improve to a premium model of the app.

The upgrades in a freemium app like Headspace can value you wherever between US$6.49 – US$119.99.

3. Subscription Mannequin

With the subscription mannequin, builders permit customers to make use of an app for a trial interval, after which they must pay for a paid subscription. In contrast to the one-time cost supplied by premium apps, subscription-based apps let customers select from a listing of plans various in pricing and period.

Typically, the subscription mannequin is executed in two methods. Builders can both make subscriptions necessary to entry an app’s content material or can use a subscription to take away the in-app advertisements. In a survey performed in 2019, 56% of developers acknowledged that they used the subscription mannequin as their monetization technique.

In keeping with App Annie, app subscription contributes to 96% of consumer spend in non-game apps. In a subscription model-based app like The New York Times, subscriptions can value wherever between US$0.99 – US$199.99.

4. In-App Promoting

Do free apps generate profits? Sure, with in-app promoting, builders could make their apps completely free and generate a major quantity of income.

By following the in-app promoting monetization approach, each the builders and customers are in a win-win state of affairs. Customers get to make use of an app at no cost, whereas builders get to show highly-targeted third-party advertisements.

Builders can select from six completely different sorts of advert codecs, relying on an app’s user interface (UI) and format.

  • Banner Advertisements– These advertisements take up minimal display area and trigger minimal intrusion to the person expertise of an app.
  • Interstitial Advertisements– These advertisements take up your entire app display and are meaningfully positioned between app content material.
  • Native Advertisements– These advertisements are properly built-in with the appear and feel of apps and align with their pure move.
  • Video Advertisements– These are advertisements that play when customers open an app or whereas they work together with it.
  • Rewarded Video Advertisements– These advertisements provide customers a reward (largely in-app items) in return for watching an advert.
  • Affiliate Advertisements– These are extremely focused advertisements that refer customers to a particular product or companies.

How A lot Do Apps Make From Adverts?

The income generated from in-app promoting depends upon the variety of customers an app has, the kind of advertisements it shows and the kind of enterprise mannequin it follows akin to Value Per Thousand Impressions, Value Per Click on or Value Per Motion.

For instance, the common income per impression of rewarded video advertisements within the States is US$0.02 and for interstitial advertisements is US$0.16. In 2021, the worldwide in-app promoting income is projected to surpass US$117 billion.

5. In-App Purchases

In-app purchases confer with the purchases made by a person inside an app. Such purchases permit customers to accumulate unique app options, content material, or companies. For sport apps, in-app purchases could be the shopping for of currencies or boosts that can allow customers to progress by way of ranges shortly.

And in the event you ask how a lot do apps make with in-app purchases? In 2021, apps are projected to generate US$380 billion in in-app purchases alone. There are primarily 4 various kinds of in-app purchases,

  • Consumable purchases
  • Non-consumable purchases
  • Auto-renewable subscriptions
  • Non-renewable subscriptions

For instance, in a cell sport app like Subway Surfers, the price for in-app purchases ranges between US$0.99 – US$104.99 per merchandise.

6. Lead Seize Varieties

One other means apps generate profits is by together with lead seize types. By doing so, app creators can acquire data from customers who’re serious about particular items or companies. This data could be offered to corporations who’re searching for such leads. Normally, customers are rewarded with in-app items for filling the lead seize types.

7. Sponsorships

As soon as an app has a considerable variety of customers, app creators can incorporate sponsorships to make the app much more worthwhile. By doing so, builders can utilise a bit of the app to introduce a sponsor’s services or products creatively.

8. Partnerships

If a developer feels their app goes in alignment with the app of a peer, they will collectively type a partnership monetization technique to extend app income. With a partnership of that sort, each the app creators will achieve a major improve within the variety of customers, and finally, app income.

Companions can introduce each other’s app with the assistance of a devoted app part. A notable instance of that is the Nike + Headspace partnership.

9. Licensing

Licensing is one other non-conventional resolution to the best way to generate profits from cell apps. By licensing an app, builders promote user-generated knowledge to a third-party firm. As a prerequisite for doing so, builders are required to tell customers concerning the licensing throughout their onboarding process.

Examples of apps that carry out licensing as a part of their monetization methods are Foursquare and Waze. To license the user-data from Waze, companies must pay wherever between US$2 to US$850 per day.

10. Crowdfunding

Ever puzzled how free apps generate profits with out advertisements? A technique they do it’s with the assistance of crowdfunding. There are a number of platforms like Apps Funder, Indiegogo, and Kickstarter that allow builders keep their apps completely free to make use of. Lil BUB’s HELLO EARTH sport, which was crowdfunded by 2,406 backers by way of, garnered US$148,003.

Prime Grossing Apps 2022

Accounting for 43% of all smartphone use, it’s no shock that cell video games represent essentially the most worthwhile app classes. The highest-grossing sport is PUBG mobile with greater than US$226 million generated in 2021, adopted by Honor of Kings and Roblox, which made US$204.5 million and US$102.9 million respectively.

Aside from the sport class, TikTok was on the prime of most worthwhile apps in 2021, which generated US$90.7 million in person spending alone, adopted by YouTube and Tinder.

Which Platform Makes the Most Cash?

Though Google Play Store dominates when it comes to the number of app downloads and market share, Apple App Store generates extra income. That is primarily due to Apple’s sturdy presence within the US and Japan, that are the best contributors to worldwide app income.

What Kind of Apps Makes the Most Cash?

On common, the highest 200 apps make US$82,500 per day, and the highest 8000 apps make US$3,500 per day. The disparity between every app class is big, and when contemplating thousands and thousands of apps, taking the common is pointless.

What Is the Most Worthwhile App?

Not surprisingly, cell sport apps reign on the prime of the best incomes app classes, adopted by music apps and video streaming apps. The primary motive behind the lofty earnings of those classes is due to their excessive engagement ranges.

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