Gambling Guide – how to promote online casino and betting affiliate programs

ios promotional text

ios promotional text

We hope you learn the primary a part of the information, during which we defined how to decide on playing and on line casino presents, easy methods to promote them, and who to focus on. It’s best to learn it in case you haven’t already.

This half will focus on creatives, pre-landers, landers, and visitors sources preferrred for gaming and on line casino presents.

Let’s not waste time and get proper to the subject.

Creatives for playing

It’s the idea of internet affiliate marketing. High quality isn’t as essential on this vertical as in others. It’s extra essential to comply with the necessities of promoting platforms to keep away from being banned. Virtually in all places, the promise of fast cash is prohibited. 

As creatives, you need to use:

  • gif, html5, png banners of various sizes 
  • slots demos – you’ll be able to request them from an associates program or parse them from rivals utilizing spy providers.
  • pop-unders, click-unders – pop-up banners that overlap the content material of the positioning (use rigorously, they’ve a low conversion price);
  • touchdown and pre-landing pages are single-page format websites which might be designed to encourage the consumer to take motion;
  • video advertisements, in case you plan to run advertisements through YouTube or in-app.


In playing, there are completely different approaches: an indication of cash or luxuries like villas, vehicles, a video with the emotion after profitable, a demo with a profitable mixture.

You’ll be able to’t do with out engaging slogans. Listed below are some examples:

  • 5OOO Australia customers win daily! –
  • the brand new finest app in … (Australia, USA, Germany);
  • bonus 100% for gamers from …;
  • What are you ready for? Decide up bonuses!;
  • Strive Your Luck! 125 free spins – price $100;
  • This recreation has conquered the Runet – 100 fortunate winners have already taken prizes price $100,000.


How you can discover creatives

The simplest manner is to make use of the promo supplies supplied by the associates program. Though ready-made banners and touchdown pages are up to date frequently, there’s a 146% probability that different entrepreneurs will use them. Due to this fact, it’s higher to make use of your individual. So do that strategy:

Study the supplied creatives, then use a spy service to test the rivals’ ones, after which edit just a little and make your individual banners.


Touchdown pages for playing

Touchdown pages are simpler to work with than common banners:

  • customers much less usually see them, and banner blindness doesn’t have an effect on them. You’ll be able to copy rivals’ designs (straightforward to search out utilizing spy providers);
  • you’ll be able to take ready-made touchdown pages from the affiliate community;

Landers include details about the promotion and a name to motion. You’ll be able to create it utilizing templates samples supplied by the affiliate community.

You can also make a touchdown web page in 5-10 minutes utilizing on-line design-builders if you wish to attain a special viewers with distinct creatives. GetResponse, Tilda, Wix,, HubSpot, LeadPages, Lander, Bloxy, and Kameleon are the preferred.

It’s higher to decide on the model with the A/B testing choice (you’ll be able to run a number of touchdown web page choices on the similar time) and subscribe to the paid plan. It’s cheap however has superior options.


When you’re accustomed to organising an online server, you should purchase VDS internet hosting and set up Joomla or WordPress on it. So you’ll be able to run an infinite variety of touchdown pages, paying solely a month-to-month hire.

Pre-landing pages

Pre-landers are standard within the playing area of interest. You’ll be able to increase the conversion price by 2-3 occasions in case you use pre-landers accurately.

Pre-landers are sometimes utilized in mixture with touchdown pages and have a number of functions:

  • inform individuals extra concerning the promo, give the data that doesn’t match on the touchdown web page, shut all questions in order that the consumer doesn’t go to the Web to go looking;
  • to heat up curiosity –  to pique the need to click on on the hyperlink somewhat than proceed looking out;
  • to chop off non-targeted customers and enhance the standard of visitors.

Pre-landers are available quite a lot of types. In playing, this is usually a web page asking concerning the age to do away with underage visitors or a mini-game with the wheel of fortune the place varied bonuses fall out.


Pre-landers containing success tales are nonetheless efficient. The web page might be disguised as a reliable web site, just like the BBC or Forbes. For instance, you’ll be able to create a narrative a few jackpot winner and embody an interview with the fortunate one and screenshots of the cheque. It would enhance credibility and make others consider it’s attainable to win and get the cash.

One other standard choice is to explain on line casino playing schemes or strategies of making the most of bets. The second choice is extra related; hardly any sane individual believes they will outplay the on line casino. Nevertheless, it nonetheless works in some poorly processed GEOs.


To make a pre-lander work, use the right construction and triggers that contain fundamental feelings (concern, greed, bewilderment, anger). However you should persuade readers to consider your story.  And don’t use CTAs like “purchase now” as a result of it could flip off hesitant customers.

Pattern construction of textual content pre-landing pages:

  • Introduction tells the information concerning the sensation. As if some sad man squandering his life at work wins the lottery. A reader ought to determine with an sad man;
  • then a implausible resolution to the issue: he found a secret scheme or a bug within the on line casino software program, hacked it himself, or his good friend instructed him a few loophole;
  • description of the scheme (there are lots of examples on the Web). Some individuals really earn cash on bets;
  • and the critiques under.

Visitors sources for on line casino presents and bookmakers

Everyone knows that visitors equals the variety of attracted customers, and so they all behave otherwise. So our goal is high-quality visitors that are customers who will play and deposit accounts.  

All affiliate applications have particular necessities for the standard of visitors. You must depend on them when selecting promoting sources. White strategies like promoting in blogs, leisure portals, and social networks are accepted in all places. On-line casinos don’t disdain visitors from pirate on-line cinemas, porn websites, courting websites.
Any fraud visitors is prohibited in playing.

Free sources of visitors

Making your individual web site is the very first thing that springs to thoughts. This is usually a weblog about sports activities betting and playing, or an leisure portal. You’ll be able to assessment varied providers or place banners on pages devoted to on-line video games, films, and actors.

Different strategies for selling affiliate applications:

  • video blogs on YouTube, Tik Tok;
  • group in Instagram, Fb;
  • promo codes with affiliate hyperlinks on thematic boards.

In concept, all the things appears to be like easy. We promote our neighborhood or video weblog. We begin thrilling discussions, share promo codes or referral hyperlinks. On the boards, we choose standard branches about bonuses or the place to get them. We be part of the dialogue, and after just a few posts, depart the associate’s promo code.

In actuality, selling a weblog or perhaps a group takes a very long time, starting from just a few months to 1-2 years. Essentially the most difficult facet is guaranteeing that your useful resource comprises usable and useful info. Due to this fact, most associates choose to work by means of paid promoting (internet affiliate marketing).

If you have already got a well-promoted weblog or group with a related matter, each thousand followers can herald $200-300 per 30 days.

Paid sources of visitors

Paid promoting is a fast approach to work out your viewers. The size shouldn’t be restricted;  you may get 100 or 100,000 leads in a matter of days, relying in your finances and the way effectively the creatives and focusing on are arrange. The steadiness between worth (the one that may fulfill the affiliate marketer) and visitors high quality (as required by the affiliate community) is vital right here.

Paid visitors, which makes the very best conversion:

Contextual, search promoting

The costliest one. On common, the fee per click on for Tier 2 is 30-50 cents,  whereas Tier 1 prices about $2-4 and may attain as much as $20. The worth is astronomical, so it’s not used continuously. However right here, you will discover excessive rollers (gamblers who play massive), which considerably enhance the KPI and switch into a continuing earnings supply when engaged on RevShare.


Advert blocks with stunning yellow press-style headlines. A variety of low-cost visitors, primarily from on-line cinemas and grownup websites. The associated fee per click on is just a few cents for a western market, and it may be as little as 0.1-0.2 cents. Fashionable alternate platforms embody:

  • Kadam – plenty of visitors from porn websites and websites for BDSM followers;
  • – visitors from on-line cinemas;
  • MarketGid – visitors underneath any GEO, websites with completely different content material: information, leisure, movie portals.

Social networks

At the start, Fb and Instagram. When it comes to high quality, the visitors right here is the very best. There’s plenty of it, and getting leads is easy. Nevertheless, Fb Advertisements aren’t good for playing promoting. It’s outlawed in lots of GEOs; the place it’s permitted, there’s tight moderation, and virtually all the things is prohibited. 

So you must cloak, farm, or purchase accounts and be ready for moderators to dam your accounts recurrently. Nevertheless, in case you work arduous, your efforts shall be rewarded.

In-app advertisements

Promoting in cellular apps can convey high-rollers. Nevertheless, the working approaches are always altering. It’s tough for a newbie to work because of the excessive value of promoting and difficulties with approaches. Visitors from two related apps can differ dramatically – one can have a conversion price of 10-15%,  whereas the opposite can have none. Fashionable advert networks embody MG, PropellerAds, CLICKADILLA, Google Advertisements.

When buying visitors by means of advert networks, it’s essential to trace the indications on the primary day and after 3-5 days. Study the CR from the clicking to the registration and from the registration to the deposit, the quantity and quantity of the preliminary deposits, and the variety of confirmed e-mails. 

Subsequent, have a look at the worldwide indicators of the promoting marketing campaign if the early projections for visitors high quality are right after 4-5 days, two weeks, and a month. Indicators embody the speed of gamers, the share of rejected conversions, the ratio of first and second deposits, estimated payback (ROI).

Hybrid visitors attraction schemes

Hybrid doesn’t imply unlawful. Fairly the other. You’re employed by means of your web site or public social community. However as a substitute of handbook search engine optimisation promotion, you appeal to a possible target market by means of promoting.

You should utilize the next fashions:

  • Launch a channel devoted to a particular on line casino or playing on the whole. Publish a number of conversion posts with a referral hyperlink. Promote your advertisements to the general public. Add your subscribers’ contacts to the database. For individuals who don’t convert instantly, you’ll be able to attempt to affect by means of new promotions;
  • Create an internet site, fill it with content material, appeal to an viewers by means of promoting – work in white: get acquainted with the target market, gather contacts by subscribing to information or by means of promotions (for instance, when subscribing to the publication of promo codes).

How a lot you’ll be able to earn – playing case examine

In internet affiliate marketing, the quantity of earnings is obscure. Due to this fact, as a substitute of meaningless calculations, we’re giving an instance of an promoting marketing campaign of 1 marketer.


49+ thousand {dollars} on contextual advertisements

Contextual and search promoting are costly in playing, however with the appropriate setup, they provide an enormous revenue. Scheme options:

  • white domains have been created (for instance, mefpoc.membership), which have been used to run advertisements on Google as official on line casino mirrors;
  • to cross moderation, cloaking was used, so it was necesary to create tons of of accounts that lived from 15-20 minutes to a number of days;
  • GEOs – Ukraine, Azerbaijan, Kazakhstan, Russia;
  • complete promoting bills – $53,650;
  • earnings – $ 102,880.

Internet revenue for six months: 49,230$.


Regardless of the hype round On line casino affiliate applications, playing stays a worthwhile area of interest. There’re nonetheless plenty of GEOs which might be creating.  New affiliate applications seem with superb regularity. Many gamers in Europe, the US, and Canada are transitioning from offline to on-line platforms.

Normally, playing is nice for each newbies and professionals.

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