App Store Optimization- Enhancing user experience and user privacy in focus

organic app installs

organic app installs

With a purpose to strengthen the privateness safety of Apple customers, after the autumn launch, Apple additionally added regulation 4.8 Sign up with Apple to the App Retailer audit rules, requiring merchandise that use third-party account login so as to add Apple account login.

App Retailer Optimization- Enhancing consumer expertise and consumer privateness in focus

Not too long ago, there was a surge of rejected merchandise as a result of App Retailer audit clause 5.1.1, and customers have been complaining.

When the app collects consumer data, it must get the consumer’s permission and should set the shut button.

Within the newly revised App Retailer audit phrases after Apple’s WWDC19 developer convention, there may be an addition to regulation 5.1.1 (information assortment and storage).

Permission Apps that accumulate consumer or utilization information should safe consumer consent for the gathering, even when such information is taken into account to be nameless on the time of or instantly following the gathering. (ii) Permission Apps that accumulate consumer or utilization information should safe consumer consent for the gathering, even when such information is taken into account to be nameless on the time of or instantly following assortment.

Translation: Apps that accumulate consumer or utilization information should safe consumer consent for the gathering, even when such information is taken into account to be nameless on the time of or instantly following assortment.

Solely when the consumer makes use of the App’s related operate, the details about the consumer’s related operate may be collected, in any other case will probably be rejected.

For instance, the App wants to attend till the consumer makes use of the product operate earlier than it might ask for details about the consumer in a pop-up window. If a consumer logs within the information and data platform, however pops up the permission to make use of the digital camera, this sort of inconsistent state of affairs, as soon as the auditor finds out, the app will refuse to overview.

When gathering data from customers, the phrases must be set clearly and the aim of use must be supplied.

In line with this mode, you possibly can set whether or not it’s worthwhile to receive a sure permission and permit this App to acquire the corresponding permission. For instance, if you happen to request the consumer’s digital camera permission (Privateness – Location At all times Utilization Description), and it’s worthwhile to get private photographs for modifying, do you permit this App to get the album permission?

On the similar tme, consumer privateness safety can also be a process that has been intensified by nationwide coverage regulation this yr and continues all year long. The related nationwide governments have additionally continued to concern related notices, bulletins and insurance policies to set requirements for consumer privateness rules, make clear the unlawful and illegal assortment and use of private data by apps, and urge builders to rectify their merchandise. Click on “Learn the unique article” to view the abstract of nationwide rules and notices on private privateness and data assortment this yr.

Within the face of the more and more extreme audit, builders also needs to actively reply accordingly, self-correct their merchandise and keep away from dangers in a well timed method.

Himalaya responds positively to privateness adaptation, and Apple has advisable it many occasions

Subsequently, after Apple formally launched iOS13 and made adjustments to the App Retailer auditing rules, Himalaya was the primary to adapt and add Apple’s account login operate to the consumer login display. When logging in to Himalaya, customers can use their mobile phone quantity, WeChat, QQ, and Weibo account to log in, and so they can even use their Apple account to log in, and for customers who don’t need to disclose their Apple account identify and e mail, they will additionally select to change their identify and conceal their e mail tackle. After this adaptation, Himalaya has been chosen for App Retailer suggestion 5 occasions since September 29, which is 21 days lengthy. Himalaya has gained larger publicity.

Actively reply to the platform coverage, rectify the consumer privateness a part of the product, enhance the shortcomings of the product, and adapt to the brand new system and new audit requirements, not solely can customers get a greater product expertise, but additionally is ready to achieve the goodwill of the platform. Comparable to small pink ebook within the re-shelves, can also be a optimistic response to the consumer privateness a part of the rectification, the consumer information assortment of crucial three factors, immediately displayed within the pop-up window, inform customers that the product won’t be collected with out permission arbitrarily, share or launch private data to the general public, improve the consumer’s belief within the product.

Customers’ privateness consciousness awakens, safety strategies proceed to interrupt new floor

In recent times, customers are paying an increasing number of consideration to privateness safety. This yr, ZAO, which was as soon as a giant hit, was caught in a public opinion storm due to the obligatory assortment of consumer data. Within the face of the awakening of customers’ consciousness of privateness safety, builders cannot solely rectify the state of affairs in accordance with the rules of the platform, but additionally, extra importantly, arrange focused safety capabilities for customers together with the content material and capabilities of their very own platforms to lift the edge of consumer privateness leakage.

As a national-level way of life app, Alipay does a comparatively good job by way of consumer privateness. When customers use the product, their mobile phone quantity, ID card quantity, stability and different digital data will likely be arrange with “* quantity” safety, whereas customers can even select to “not disclose my actual identify to associates” if they do not need to launch their actual identify to the general public. and a fingerprint or password to unlock the app when it’s launched.

When the consumer leaves the Alipay interface, however Alipay is within the background, the Alipay interface will likely be fully blurred when the consumer views it within the background, making it inconceivable for the consumer to peek into private data, and “Alipay is absolutely defending your data safety” will likely be hooked up on the backside of the interface.

This type of product interface background blurring setting remains to be very significant for monetary, medical and enterprise merchandise. Most of those platforms contain extraordinarily robust actual consumer data reminiscent of consumer financial institution accounts and passwords, and additional consideration is required by way of consumer privateness safety.

On the similar time, as an business carefully associated to the consumer, courier orders involving the consumer’s identify, mobile phone quantity, tackle, courier data, and so forth., can also be a very simple to leak private privateness business. Jingdong in an effort to defend consumer privateness. The “Smile Face Sheet” is Jingdong’s use of know-how to cover a part of the consumer’s identify and mobile phone data utilizing a smile image when the courier invoice is generated, hiding the consumer’s identify and actual mobile phone quantity, but additionally to keep away from the chance of consumer privateness leaks and harassment. Jingniu is a product launched by Jingdong particularly for Jingdong couriers, couriers question consumer data, name customers and different operations are carried out underneath the product, and Jingdong will document and overview the data within the product.

This use of know-how to guard the privateness of the consumer methodology, not solely to make sure that their very own courier supply service specification, efficient supply of categorical. On the similar time, it might additionally achieve a sure diploma of consumer goodwill and improve the consumer’s reminiscence level. As for the builders, when the variety of customers of the product is extra big, when the content material of the platform includes extra intensive, the accountability on the physique will likely be heavier, extra ought to deal with consumer privateness and consumer expertise, which can also be capable of set up a very good picture for the product.


When new nationwide insurance policies and new Apple rules are launched, builders ought to actively reply to cooperate. Solely by constantly optimizing merchandise, respecting and defending customers’ privateness information, and complying with the newest coverage necessities can issues be averted to the best extent.

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