Dead Island’s 2011 reveal is still the best game trailer of all time

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I really like online game trailers. Whereas I don’t imagine they’re an integral a part of a recreation’s success (particularly today), there’s one thing a few well-produced trailer that actually simply jogs my memory why I like video video games.


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There have been some nice ones all through the years that might contend for “the very best” in my eyes. Kingdom Hearts’ unique North American trailer stands out for its iconic use of the tune Merely and Clear by Hikaru Utada.

Josh factors out Halo 3’s “Consider” marketing campaign as a contender, as effectively. Then there may be the 2018 Smash Bros. trailer, Everyone seems to be right here!, that simply makes my little gamer soul completely satisfied.

These are all nice trailers, little question, however the one which I’ve gone again to a number of instances all through the years and by no means fails to provide an emotional response is Lifeless Island’s unique 2011 trailer. When you want a refresher, test it out under.

The Lifeless Island trailer simply hit all the fitting notes. It begins with some hauntingly lovely piano and violin earlier than revealing a useless youngster mendacity within the grass. Then, as quickly as your thoughts processes that, zombie snarls reduce via the music, earlier than throwing you right into a reversed montage of the occasions that led to the kid mendacity within the grass.

The modifying was actually top-notched. You get a reverse trailer of what led the woman to her demise intertwined with what occurred initially. You’ll be able to really feel the mother and father’ feelings as they fend off zombies from their recently-bitten daughter.

The desperation is of the household is palpable. Then, it ends with a contented household waving on the digicam whereas on a picture-perfect trip. It actually runs viewers via a gauntlet of feelings.

It’s simply… good. Over a decade later, the graphics are clearly not fairly as much as par with at the moment’s choices, and the trailer didn’t actually signify how Lifeless Island truly felt to play, however that’s all inappropriate. The trailer captured my curiosity instantly and nonetheless sticks with me at the moment.


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