BeReal app downloads skyrocket but opens lag behind at 9%

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BeReal, the messaging app that has taken app shops by storm, simply reached 53 million in world downloads throughout the App Retailer and Google Play. However that doesn’t imply customers are participating with it on daily basis, in response to new information from Sensor Tower. So what’s the gist?


Table of Content

BeReal adoption is on a roll

BeReal is a social app that touts itself as a simplified photo-sharing app, prompting customers to share a photograph a day. Customers are purported to deal with actual moments throughout their life slightly than taking the time to pose. That’s additionally why they’re being given simply 2 minutes to snap and share an image. 

The idea clearly speaks to an viewers that’s change into barely weary of the shiny, excellent pictures on Instagram and over-produced movies on TikTok. BeReal was downloaded virtually 15 million instances in September 2022, up 20% from the earlier month. 

The vast majority of installs are coming from the US, adopted by Brazil. The nation overtook the UK because the second-largest marketplace for BeReal installs in September, accounting for over 1 million installs.

Installs don’t equal exercise

Whereas obtain stats are spectacular, energetic opens are much less so. In line with the info, simply 9% of BeReal Android customers opened the app on daily basis in the course of the third quarter 2022. Granted, taking an image inside 2 minutes each day could get a bit tiring, however utilization figures path far behind apps equivalent to Instagram (39%) and TikTok (29%). 

All hope is just not misplaced although. If month-to-month energetic customers are any indication, BeReal could possibly be seeing extra opens quickly. MAUs have been up a whopping 2,254% throughout September 2022 and utilization has been steadily climbing in the course of the previous few months.

Knowledge by 42matters means that BeReal MAUs have been up 633% as a substitute, however that’s nonetheless fairly spectacular. It stays to be seen whether or not that interprets to larger each day energetic utilization.

The place there are customers, manufacturers will comply with

BeReal continues to be removed from being flooded by large manufacturers to the likes of Instagram and TikTok, however high-profile companies equivalent to Chipotle have been testing the app and sending out each day coupon codes. The app doesn’t have a transparent advertising technique in place – but. However that hasn’t stopped manufacturers from getting actual and sharing pictures. Chasing away apps in an effort to stay genuine might backfire if BeReal intends to monetise. On the identical time, it could possibly be a profitable technique and entice customers bored with apps flooded by advertisements equivalent to Instagram. 

Key Takeaways

  • BeReal recorded 53 million in world downloads
  • The app was downloaded 15 million instances in September 2022, an increase of 20%
  • However simply 9% of BeReal Android customers opened the app each day in Q3 2022 
  • MAU estimates are between 633% to 2,254%

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