Astrological fortune-telling and personality tests attract young users
After the cooperation, not solely did the 2 sides launch zodiac-themed categorical vehicles (every categorical automotive physique is labeled with zodiac IP and zodiac indicators), corresponding to “Taurus, thrifty and frugal,” “Aries, passionate and fierce,” and so forth., but in addition ready zodiac categorical automotive vouchers to offer customers a preferential expertise. Due to this enjoyable and showcase exercise, customers have taken the initiative to point out their images, and the subject #DripTogetherZodiac was shaped on Sina Weibo, bringing greater than 10 million exposures.
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In 2017, DDT started to develop the sinking market, to be able to win the second and third-tier cities younger customers, but in addition primarily based on the Tongdao Da Shu itself is a brilliant IP constellation, the fan base can develop into one of many DDT to develop the person assist, DDT and Tongdao Da Shu opened the highway of cross-border cooperation.
On the subject of horoscopes, it isn’t troublesome to consider the well-known horoscope IP – Tongdao Da Shu, which has amassed tens of hundreds of thousands of younger customers previously 6 years.
Constellation IP is usually has a great younger person group, which additionally prompted merchandise with the identical person group can cooperate with it, this new stylish, looking cross-border cooperation, but in addition extra prone to appeal to younger customers.
Perception into person psychology, testing to assist person progress
Take a look at-type content material or poster display screen is likely one of the widespread methods to extend the powder of public numbers, however in truth, this manner can also be helpful for the product itself. The Fifth Character launched a take a look at H5 with NetEase Cloud Music on August 21, 2018, combining their product attributes, and customers will generate unique persona tags after finishing the take a look at.
Profiting from customers’ psychology of displaying off and sharing and differentiation, the take a look at introduced lots of model publicity to each NetEase Cloud Music and Fifth Character, whereas each merchandise noticed a big enhance in downloads inside per week of the marketing campaign.
Obtain quantity of NetEase Cloud Music and Fifth Character from Aug
Testing actions not solely assist merchandise enhance the eye of latest customers, but in addition benefit from previous customers’ bragging psychology to extend publicity and promote product publicity, which in flip boosts product downloads.
Product options can promote vertical person exercise
In response to public information, 80% of the individuals who observe horoscope tradition are ladies, and their ages vary from 16 to twenty-eight years previous, with 23 years previous being the height of customers. At current, apps corresponding to Sina Weibo, qq house and Nice Aunt can test horoscopes and every day signatures. In Sina Weibo’s super-talking neighborhood, the hotness of horoscope subjects ranks first within the segmentation class. Trying to find “horoscope” in Xiaohongshu, you will discover many sub-categories, corresponding to matching, horoscope, horoscope desk, and so forth. Moreover, there’s additionally a subject of horoscope fortunate picture, which has 151 contributors and 149,000 views.
Little Purple Guide Exercise Interface
Facial assessments are additionally broadly utilized in medical magnificence and digicam apps. Customers can add their facial images in medical magnificence apps, after which a facial report and facial evaluation might be generated by the backend, which is able to give focused and rationalized strategies to assist customers’ faces develop into fuller.
Extra widespread in digicam apps are some age assessments, smile index assessments, and so forth. The “smile upward” problem launched by ShakeYin earlier than, with the assist of Yang Mi and different celebrities, has reached 1.92 billion occasions of publicity.
Utility of facial testing in medical magnificence and digicam apps
Increasingly more merchandise are utilizing assessments, fortune tellers, horoscopes and different content material to draw customers’ consideration, utilizing their very own capabilities or including new sections/circles to construct vertical person teams and thus enhance their exercise. Particularly for merchandise concentrating on feminine customers, horoscope, fortune telling and test-related capabilities can spotlight this impact.
Cross-border cooperation. You may make use of the big IP visitors of the identical kind of person teams to boost the affect of your personal merchandise and promote product consideration.
Analyze the psychology of product customers. Analyze the traits of your personal product customers, plan actions that meet the psychology of product customers, and stimulate customers’ lively communication conduct, in order to extend new customers’ consideration and even downloads.
Optimize/enhance the capabilities with your personal product attributes. In your personal merchandise, take into account including related capabilities or circles for vertical customers to develop the product inhabitants and promote the exercise of vertical customers.