I am unable to stress sufficient how vital rankings are. it is what Apple’s algorithm appears to be like at first, and what issues greater than what number of downloads you get. Which implies it is your ticket to the highest. This Key phrase Teardown is one other nice instance of that, and as a bonus, I’ll provide you with a easy and quantifiable method to determine how a lot it’s essential push for brand new rankings to rank higher in your group.
Apple’s and Google’s search algorithms are black bins and utterly undocumented, however once you take a look at sufficient knowledge, patterns begin to emerge. I actively analyze search outcomes to reverse engineer how the shops resolve which apps to rank and easy methods to rank them, and share what I discover, together with suggestions, tips, and secrets and techniques, right here so that you can study from.
Key phrase: Countdown
POPULARITY:66 highCOMPETITIVENESS:81 highRESULTS:5.8K moderateEST. DOWNLOADS:190.9K very excessive
Countdown timers, a function that is technically constructed into all iPhones, is a surprisingly common key phrase. And in contrast to different options which have an related built-in app, Apple’s Clock would not seem in these outcomes.
Search outcomes for “Countdown” within the U.S App Retailer · Examine
Earlier than I begin analyzing, let me level out that each one of those names are pretty related. Why? As a result of this little key phrase, that I would not suppose many individuals seek for, is definitely extremely popular. Additionally, countdown timers are fairly restricted…
So, what must you do to get to the highest? Observe the fundamentals: concentrate on the principle key phrase, eradicate duplication, and be sure you convert downloads into rankings. Let’s have a look at who acquired it proper.
Beginning on the high, Countdown Star acquired it nearly proper. With probably the most new rankings of the bunch, the key phrase within the title, and general only a few different key phrases, it is sensible it’s going to be the algorithm’s best choice.
Its rankings to downloads conversion fee for the final 30 days is 2.8%. We’ll use this quantity as our benchmark.
Proper behind it’s Countdown, which does every part proper! Tremendous targeted and no duplication. However it may’t beat primary on rankings, so it is in second. When you look again a bit longer, again to the summer time, you will see its rankings have been a lot weaker. The algorithm remembers.
At #3, we’ve Countdown App, which appears to be doing issues proper, besides that its downloads to rankings dialog fee is 0.5%. Yup, just one half of 1 p.c of customers who obtain the app fee it. In comparison with its high rivals, this appears to be a grave error by the developer. Matching their charges will cement its place in third, however getting it to be greater might propel it to second and even first place. They usually have already got the downloads.
But it surely will get worse. 4th place, Countdown, converts solely 0.1% of its downloads into new rankings. However this is why it is even worse. This app will get extra downloads than each second and third place. If it simply tried to get rankings, it might simply skip each. With a bit extra elbow grease, it might additionally overtake #1—A lot alternative.
FYI – When you’re additionally pondering, “how’s it doable for 2 apps to have the identical title???”, the reply is straightforward. The 2 aren’t equivalent as a result of the second has an invisible character in it. I am undecided if that is by design (this hack) or not, however seeing because it’s older, I believe it is by error. The App Retailer we very completely different 11 years in the past.
DayCount, in fifth place, makes a number of errors… I actually hope they’re studying this. The primary just isn’t together with the key phrase within the app’s title and letting the subtitle do the driving. It isn’t the most effective driver. However together with it within the title ought to simply pop it into third place.
Then we’ve the depressing downloads to rankings conversion fee, which is simply 0.7%. With as many downloads as #3, fixing the title (sure, it is damaged like this) and specializing in rankings can simply push the app greater.
What You Can Do Proper Now
What’s your downloads to rankings conversion fee? Higher but, how does it evaluate to your rivals? Scores are very vital, so if it is decrease, you should concentrate on rising it. If it is on-par, then it is decrease, so similar suggestion.
And that is all I’ve for you right now. Subscribe to the publication for a brand new Key phrase Teardown subsequent week. When you have any questions or feedback, yow will discover me on Twitter.
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App Retailer Optimization is an element artwork and half science. I say it so much, and I imply it. The artwork half is what I have been speaking about on this Key phrase Teardown and in my App Teardowns. The science half is the place our easy and intuitive ASO instruments come into play.
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