App Store Optimization: Overview of App Store Data in February

App Store News

App Store News

The ASO World technical crew compiled the important thing knowledge of the applying retailer in February to facilitate software growth and promotion personnel to know the algorithm and software market traits in a well timed method.

1. The variety of apps added/faraway from the App Retailer.

In February 2021, a complete of 35,374 merchandise had been launched on the App Retailer, a slight lower in contrast with the earlier month; the variety of merchandise faraway from the cabinets in February elevated barely in contrast with January, with a complete of 61534 merchandise.

The highest 6 classes for the variety of new apps are: video games, enterprise, instruments, meals and drinks, purchasing, and life; among the many merchandise eliminated, enterprise, video games, and life apps have the most important variety of eliminated, with 6,118 and 5,803 respectively , 5752 fashions.

2. Month-to-month statistics of the assessment cycle in February.

The App Retailer assessment length in February was lowered in comparison with January. The typical assessment length was 9.74h and the common workday assessment length was 9.95h. The assessment effectivity has been considerably improved.

3. Month-to-month rating of rejected clauses in February.

In February, the variety of apps rejected on account of Clause 2.1 (App completeness) was nonetheless essentially the most, accounting for 34.36%; Clause 2.3 (correct metadata) and Clause 5.1.1 (knowledge assortment and storage) had been the subsequent in quantity, accounting for each 16.41%; clause 3.1.1 (in-app buy gadgets) ranked fourth, accounting for six.15%. As well as, Clause 5.6 (Code of Conduct for Builders) and Clause 2.5 (Software program Necessities) are additionally the 2 most rejected classes.

4. Headline/subheadline statistics reviewed in February.

Among the many pattern titles reviewed in February, the primary title has the most important variety of titles within the 1-5 character interval, with a complete of 13,698, adopted by the titles with a 6-10 character interval, with a complete of 8354; within the subtitles, the character interval is especially concentrated Within the 6-10 and 11-15 intervals, there are 8456 and 6602 respectively.

Within the frequency of over-reviewed titles, the key phrase “platform” nonetheless seems regularly, with 2,411 occurrences, accounting for 9.39%. Secondly, “video games”, “movies”, “app”, “administration”, “studying”, “software program”, “assistants”, “life”, and “providers” are used extra regularly. The above 10 key phrases are life App names which can be used extra regularly within the assessment of App names.

5. The change pattern of key phrase rating optimization compliance fee in February.

In February, the common compliance fee of key phrase rating optimization was 85.32%, which was a slight drop from the common compliance fee of 86.16% in January. The bottom fee of compliance on February 19 was 77%, and the best fee of compliance on February 25 was 90%.

6. Evaluation of App Retailer Scorching Search Listing in February.

There have been 5214 merchandise on the recent search checklist in February, which was a rise from the 5056 merchandise in January. Judging from the merchandise on the App Retailer sizzling search checklist, most of them are nonetheless sport merchandise, and a small variety of images and video merchandise are on the checklist.

The key phrase search indexes which were on the recent search checklist in February are primarily distributed between 7000-7999, accounting for 42.89%, adopted by key phrases with a search index ≥8000, accounting for 32.03%.

Evaluation of App Retailer Beneficial Merchandise in July and February.

Among the many beneficial merchandise on the App Retailer in February, there have been a complete of 288 apps and a complete of 292 video games, and the 2 accounted for nearly equal proportions. In contrast with the beneficial merchandise on the App Retailer final month, the variety of sport apps on the checklist has elevated barely.

When it comes to the variety of occasions the product has been beneficial, “Joyful Xiaoxiaole®” was beneficial 18 occasions in February, and it nonetheless ranks within the Top1 place.

The highest 10 merchandise ranked by the variety of beneficial occasions are nonetheless video games, and video games are beneficial extra regularly.