App Marketing Data – Finance app installs grew 31% in 2020
Finance apps had a terrific 12 months amidst the continuing COVID pandemic. In accordance with new information by SensorTower, in Europe installs of the highest 50 finance apps rose 31% to 102 million in 2020. Throughout Q1 2021, installs have been up 32% to over 30 million from 23 million throughout the identical interval final 12 months.
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Finance app installs grew 31% in 2020
PayPal and Google Pay have been probably the most downloaded fee apps in Europe, with PayPal adoption stronger in Western and Southern Europe and Google Pay favoured in Central and Japanese Europe.
However PayPal installs in Romania and Japanese markets are rising. Month-to-month installs rose 27% to 1.9 million in April 2002 from 1.5 million in January.
In the case of cash transfers, fee app Western Union continues to guide the app charts with installs rising 51% to 4.3 million in 2020.
Sensor Tower’s 2021 State of Fee Apps in Europe Report: Downloads Soared 32% in Q1
Finance apps have seen a continued surge in adoption throughout Europe’s app shops in early 2021 amid the continuing COVID-19 pandemic. Sensor Tower’s State of Fee Apps 2021 in Europe report, out there now, is a deep dive into the evolving tendencies in digital fee and cash switch cell apps, together with analyses of its prime publishers and markets.
Prime Fee Apps Surpassed 30 Million Installs in Q1 2021
The efficiency of the highest 50 fee apps in Europe has remained sturdy to date this 12 months after climbing 31 p.c year-over-year to 102 million in 2020. Within the first quarter of 2021, installs of the highest fee apps from Europe’s app shops surged 32 p.c Y/Y to greater than 30 million from roughly 23 million in the identical interval final 12 months.
PayPal and Google Pay Downloads Cut up the Map
Since 2018 and persevering with into the primary quarter of 2021, PayPal and Google Pay have been probably the most downloaded fee apps in Europe. Nevertheless, their viewers isn’t evenly distributed throughout the area. PayPal adoption is powerful in Western and Southern Europe with an viewers concentrated within the U.Ok., Germany, France, and Italy. Central and Japanese European customers, nonetheless, favor Google Pay, which was the highest fee app in Russia.
This geographical breakdown of the highest two fee apps’ audiences noticed a shift in 2020 that reveals PayPal pushing eastward. PayPal’s adoption in Japanese European markets grew considerably final 12 months, climbing 191 p.c to 365,000 in Romania and 156 p.c Y/Y to almost 600,000 in Ukraine. The onset of the COVID-19 pandemic additionally bolstered PayPal’s installs throughout the area whereas Google Pay noticed a decline—PayPal’s month-to-month installs throughout Europe’s app shops climbed 27 p.c to 1.9 million in April 2020 from 1.5 million in January, whereas Google Pay’s fell 38 p.c to 1 million from 1.6 million when evaluating the identical two months.
Western Union Maintained Its Lead as Europe’s Prime Cash Switch App
Though different cash switch apps comparable to Sensible skilled adoption progress, Western Union remained the class chief. The app’s installs grew 51 p.c Y/Y to 4.3 million in 2020 throughout the area’s app shops, dominating markets comparable to France, Germany, Italy and Spain. Nevertheless, the margin between Western Union and Sensible is far slimmer within the U.Ok.