A guide to mobile app influencer marketing in 2022: Do’s and Don’ts

keyword tool google play

keyword tool google play

Have you ever lately been searching for new advertising methods to advertise your cell app? It may be daunting when attempting to consider new, stylish methods to spice up your app’s visibility, credibility and finally, downloads. Nevertheless, cell app influencer advertising could be the reply you might have been trying to find, because it gives a novel and trendy method to get your app in entrance of the folks that matter probably the most.


Table of Content

Influencer advertising is not used solely to advertise hair therapies and wonder merchandise, the truth is, it has advanced loads since its beginnings within the early 2000s and has modified the sport for cell apps within the course of. It’s so influential that virtually 50% of shoppers rely upon suggestions from influencers when making selections!

In case you are new to cell app influencer advertising, we’ve obtained you coated. We’re going to dive into the highest do’s and don’ts for making a cell app influencer technique that meets your targets and Google UACs and we are going to reply your entire burning questions alongside the way in which.

So, what’s influencer advertising?

As we talked about, influencer advertising has come a great distance since its origins and has turn out to be a powerhouse in its personal proper within the advertising world. Basically, influencer advertising makes use of widespread social media personalities, or usually celebrities to endorse or point out merchandise for a worth. Influencers are available in all totally different sizes and shapes, that means they usually concentrate on totally different niches, and include a wide range of follower counts and engagement charges.

Wait, so there are several types of influencers?

Sure! There are various several types of influencers, and a few could also be extra related to your cell app influencer advertising campaigns than others, (however we are going to get to that quickly).


Mega influencers have a couple of million followers, and are thought of the “crème de la crème” within the social media area. Consider the likes of Kim Kardashian, Cristiano Ronaldo and Ariana Grande (yep, you’ll want an enormous funds to bag these guys).


These are second on the influencer-scale, and have between 500k and 1 million followers. Once more, these influencers are consultants of their discipline and don’t come low cost. Some examples embody Jean Lee, Meals and Journey influencer and Alexandra Champalimaud who specialises in inside design.

Mid-tier influencers

Mid-tier influencers have 50K to 500K followers, thus might not have achieved celeb standing, however nonetheless have important energy of their areas. Fashionable influencers on this tier consists of Dabito, photographer and designer, and Carly Rowena who’s area of interest is well being and health.


Small however mighty, micro influencers with 10K to 50K followers could be a nice choice for cell app influencer advertising campaigns. Some prime micro influencers embody Alina Gavrilov, who’s a effectively established style blogger and Tech blogger Akash Paul.


The final group of nano-influencers largely embody your common social media customers who’ve managed to realize slightly traction on their accounts. They normally have as much as 10K followers, which could appear small however don’t be so fast to dismiss their impression!

If you happen to spend any time on social media, there’s a excessive likelihood that you’ve got come throughout influencer advertising (perhaps it was so good that you just didn’t even discover!). It doesn’t take a lot scrolling on the likes of TikTok, Twitter, Instagram, and even good ole’ Fb to return throughout some sponsored posts by influencers. Actually, influencer advertising has taken off a lot on TikTok that the corporate has created an enormous $20 million creator fund for many who have influencing abilities!

So, let’s take a more in-depth have a look at how one can utalise influencer advertising on your cell apps…

Cell app influencer advertising: Do’s

Know your audience

Having a very good understanding of your audience is step one when contemplating influencer advertising on your cell apps. Though chances are you’ll be underneath the impression that the extra individuals who obtain your app the higher, the truth is, usually it’s extra useful to solely have folks out of your audience obtain the app, even when this quantity is lower than you had anticipated.

Give it some thought, when you developed a transport sharing app for Eire, there isn’t any use in folks within the U.S. downloading it, proper?

So, defining your viewers demographically and geographically will allow you to to slim down your marketing campaign and set you on the precise foot for selecting the most effective influencer to advertise your app.

Set out clear marketing campaign aims

When serious about your cell app influencer advertising marketing campaign, it’s necessary to be clear about what you need the marketing campaign to attain. Are you after a certain quantity of downloads? Maybe you need extra engagement? Or perhaps you might have your sights set on elevated in-app purchases? No matter aims you keep in mind, it’s vital to be particular. It’s possible that you’ve got heard of SMART aims, if not, verify them out. Following this acronym will maintain your marketing campaign on monitor and focused, in addition to assist craft the precise call-to-action to make use of all through the marketing campaign.

Select the precise influencer

As we’ve talked about, there are many totally different choices to select from when selecting out the precise influencer, from mega to nano, it may be complicated when making a choice. Listed here are a few issues to think about when selecting the best influencer:

  • Area of interest: you have to to think about what space the influencer is in, and guarantee it aligns together with your cell app. As an illustration, if we keep on with the instance app we had earlier, the transport sharing app, the influencer chosen to advertise this app would wish to have some type of connection to the realm. A health influencer wouldn’t work on this case, or a make-up blogger wouldn’t make sense both. What would possibly work is a journey influencer or a backpacker. Take into consideration what area of interest your app falls underneath and your search begins from there.
  • Followers and viewers: numbers are necessary in terms of selecting the best cell app influencer, however they don’t seem to be the one factor that issues. You additionally want to think about who follows the influencer, what their follower demographics are like, and do they go hand in hand with the viewers that you’re attempting to advertise your app to? For instance, when you select an app influencer whose viewers is principally made up of males who like soccer, then utilizing this influencer to advertise an moral clothes app for ladies might not work.
  • Engagement charges: it would be best to work with an influencer who can show that their engagement charges are good, in any other case your cash would possibly as effectively be happening a drain. It’s necessary to know that the cell app influencer’s work is credible to their viewers and thay their followers have a tendency to have interaction with their content material.
  • Background analysis: it isn’t unusual to listen to about influencers who have gotten caught up in unfavorable actions aswell as being caught saying some questionable issues, thus you will need to verify that the influencer you’re contemplating is squeaky clear. The very last thing you need is on your cell app and model to turn out to be related to the unhealthy behaviours of an influencer.

Select the precise platforms

In case you didn’t have sufficient selections to make already on your cell app influencer advertising marketing campaign… enter selecting the most effective platform.

Selecting the proper platform on your chosen influencer to put up on is a crucial step and shouldn’t be ignored. It’s important that your app’s promotional content material will get on the precise platform in order that it may attain the precise folks. A typical notion consists of that TikTok is for younger folks, and Fb is widespread with extra mature customers, however don’t take assumptions like this as face worth, it’s necessary to analysis the demographics that basically hang around on every platform and make an knowledgeable resolution primarily based on proof.

Comply with developments

It’s all the time a good suggestion to maintain content material enjoyable and stylish, and much more so in terms of operating cell app influencer advertising campaigns. Take a while scrolling via your chosen platform and maintain a watch out for widespread sounds used on video content material and different widespread developments. The influencer you select to work with ought to have a great information concerning what development would work on your app promotion, however taking a look round your self first to get some concepts might be useful.

Cell app influencer advertising: Don’ts

Don’t choose an influencer primarily based on solely followers

As we’ve talked about, there’s extra to life than followers! Guarantee to take a look at different details and figures when selecting an influencer. Not doing this can be the demise of your marketing campaign, so this is a crucial level to heed.

Don’t select an influencer in a special area of interest

Regardless of how a lot of a fan you’re of a selected influencer, if they don’t seem to be in the identical area of interest as your cell app, it must be an enormous no-no. Selecting somebody who works with merchandise in a very totally different space is not going to be serving to in assembly your targets and aims, so it’s finest to stay with a cell app influencer who specialises in the identical space as your model.

Don’t neglect to trace metrics

If a cell app influencer advertising marketing campaign appears to be doing effectively, be certain the numbers again it up. Monitor the metrics through the marketing campaign to search out out if any modifications must be made to extend sure figures. Doing so will allow you to get probably the most out of working with an influencer. Guarantee to control a few crucial metrics, which is able to differ relying on what the aims are, however usually the most well-liked key efficiency indicators embody engagement price, click on via price, and conversion price.

Leave a Reply

Your email address will not be published. Required fields are marked *