A collection of questions about the process of launching iOS App, a must-see for ASO novices (Part 1)

From R&D to assessment and launch, an app wants a set of procedures to make sure the standard of the app. Within the strategy of itemizing, builders typically encounter some issues. Right this moment, I’ll briefly kind out the issues encountered within the strategy of itemizing~

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  • questions about the process of launching iOS App
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A group of questions in regards to the strategy of launching iOS App

1. Preparation

Apple developer account:
Totally different developer accounts have completely different necessities, as proven within the following desk:

Artwork materials:

The significance of artwork supplies as App data that customers get hold of at first look is self-evident.

Icon: dimension 1024*1024

When designing an icon, you need to seize the factor that finest displays the core perform of the App, and categorical the factor in a easy and distinctive form, in order that customers can establish the App solely by way of the icon, and affiliate it with the purposeful attributes of the App. If the content material or form of the icon is just too complicated, the main points could also be troublesome to tell apart, particularly when the show dimension is small.

Screenshot:

App preview & screenshot dimension specs
At present, screenshots should be in JPG or PNG format and should be in RGB colour area. The screenshot can’t include Alpha transparency channel.

The utmost file dimension for App preview is 500MB, the minimal size is 15 seconds, and the utmost size is 30 seconds.

You may solely use the Safari browser to add the App preview, and you can not use different browsers to add.

At present, there are three extensions supported by App Preview, specifically .mov, m4v, and mp4.

At present, every dimension on the product particulars web page can show as much as 10 screenshots. Display screen pictures are the introduction of product options and worth expression, and are the principle details about the App that customers can get hold of on the first look. Subsequently, it belongs to the important thing operable object within the optimization of ASO basis and needs to be paid consideration to. The present format of the App Retailer may have a greater show impact for the horizontal model of the screenshot than the vertical model. The general tone of the primary screenshot of the screenshot needs to be coordinated with the icon displayed collectively.

App preview is a brief video to show the options, capabilities, and consumer interface (UI) of the App, and customers can watch it immediately on the App Retailer. When prospects view the product web page, the App preview will robotically play in silent mode, so builders want to make sure that the primary few seconds of the video are very visually interesting.

In-app buy:

The data to be supplied primarily consists of:

In-app buy reference identify, product ID, worth stage, show identify, description, in-app buy screenshot.

Precautions:

The product ID is exclusive. After an in-app buy product is created within the background, the product ID can be occupied, even whether it is deleted, it can’t be used anymore.

The pricing of in-app purchases can solely be chosen based mostly on the listing of worth ranges supplied by Apple’s again workplace, and every worth stage will correspond to the foreign money of every nation.

IPA package deal:

Log in to the Apple developer background: https://developer.apple.com/;
Create App IDs, specifically bundleID;
Add the UDID of the take a look at system;
Apply for an iOS certificates, develop a certificates and concern a certificates. The issued certificates is split into two varieties: adhoc certificates issued to the app retailer and issued for testing.
Apply for iOS description file, develop description file and launch description file;
Add the ios certificates to compile and package deal the IPA file;
Log in to ITunes Hook up with create an App;
Log in to Utility Loader to add the IPA file.

take a look at:

Sandbox testing

The sandbox take a look at first wants so as to add the sandbox technical tester’s electronic mail handle and set the password within the ITunes Join background. After the take a look at package deal is put in on the cellphone, open the App Retailer to log off of the actual Apple ID account, then open the take a look at package deal to log in to the sandbox take a look at account and begin the take a look at .

Precautions:

The take a look at e-mail handle can’t be the e-mail handle that another person has registered for Apple ID

The take a look at electronic mail handle is usually a non-existent electronic mail handle, but it surely ought to conform to the format of the e-mail handle

It is best to take note of the selection of App Retailer area. The acquisition immediate field that pops up throughout the take a look at will show the language in line with the area chosen by the sandbox account.

The sandbox take a look at should be examined in an actual machine surroundings, and it should be an set up package deal signed by an adhoc certificates or a develop certificates.

TestFlight take a look at

TestFlight testing is split into inside testing and exterior testing. The interior testing can invite as much as 25 members, and the variety of exterior testers is 2,000. Earlier than inviting exterior personnel for testing, they should cross Apple’s assessment, and inside testing doesn’t must be reviewed.

Steps for inside testing: It’s worthwhile to add an electronic mail handle to obtain the invitation code within the background, and choose a take a look at package deal. The TestFlight App needs to be put in in your cell phone. After opening TestFlight, fill within the invitation code to obtain and set up the beta model of the app for testing. Observe that TestFlight requires an iOS system with iOS 8 and above to run.

At current, the brand new perform of TestFlight can invite anybody to check the Bebt model of the App immediately by sharing the hyperlink. This perform is less complicated and extra direct than the earlier operation.

2. Fill within the ITunes Join background

Predominant title:

The primary title is the localized identify of the App displayed within the App Retailer, and customarily consists of the principle physique half and the suffix a part of the title. It’s applicable to be temporary and fluent, to indicate the perform and uniqueness of the App. The vocabulary within the identify has a excessive weight. It is best to select as many high-profile phrases as attainable which are most related to the App, and it isn’t advisable to have common competing model phrases, in any other case the assessment can be simply rejected.

subtitle:

The subtitle is a one-sentence introduction to the App, which is a complement to the App identify, and the phrase has a sure weight bonus. It is best to attempt to add some essential key phrases that aren’t lined in the principle title to the subtitle. The subtitles must also not include common competing model phrases. The copy needs to be concise and enticing, displaying the individuality of the App, and the size needs to be managed inside 30 characters.

Privateness Coverage URL:

The privateness coverage URL has turn out to be necessary for all new apps and app updates since October 3, 2018. The hyperlink or textual content can solely be up to date when the brand new model is submitted. When filling in, you may observe the privateness coverage template of the competing product as a reference.

App reservation:

For apps which are checked to assist reservation, customers can view the product web page within the App Retailer upfront and reserve the app when the app isn’t on the shelf. After the product goes on-line, the consumer will obtain a notification and robotically obtain it to the consumer’s system inside 24 hours. This perform can be utilized to heat up the product earlier than it’s formally launched, and builders could make applicable changes to the product-related content material upfront based mostly on market suggestions.

description:

The outline is restricted to 4000 characters and is required. You may fill within the language of the language model in line with the language model. Within the present iOS11 model, particular characters usually are not allowed right here. Utility description is an in depth introduction to the options and capabilities of the App. The core options of the product needs to be displayed as a lot as attainable within the first three traces to draw customers to click on on the “Extra” button to proceed studying. At current, the applying description can solely be modified when the App is up to date.

Key phrases:

At present, the variety of characters allowed for the key phrase area is 100. This merchandise is required and may be localized. The key phrase setting impacts which search outcomes the App will show in and its fundamental rating in these search outcomes.

Strategies for key phrase setting:

Make good use of the 100 characters that may be stuffed in, and attempt to fill the 100 characters as a lot as attainable. Though Apple’s official suggestion is to separate every key phrase with a comma, to be able to make the App cowl extra key phrases, builders can select to make use of as few commas as attainable within the key phrases. If there are key phrases that must be emphasised, they are often separated by commas.

Add competing product phrases and business scorching phrases. Aggressive phrase is the identify of the competing product app. The visitors of high-hot competitors phrases is massive and the competitors is massive, and the visitors of low-hot competitors phrases is small and the competitors is small. Subsequently, you need to select fairly in line with the product state of affairs. Business scorching phrases are a sequence of vocabularies associated to the business to which the app belongs. For instance, common business phrases for lending apps embrace mortgage, borrowing, lending, and borrowing.

Take note of the search index and the variety of search outcomes for every key phrase, and check out to decide on key phrases with a excessive search index and a low variety of search outcomes.

Listening to scorching searches and associated searches, understanding customers’ search behaviors, and appropriately utilizing related common search phrases as key phrases could enhance the rating of the App.

Add efficient long-tail phrases to deliver extra key phrase protection. Lengthy Tail Key phrase (Lengthy Tail Key phrase) refers to a mix of key phrases that aren’t goal key phrases however are associated to the goal key phrases and may deliver search visitors. The fundamental attributes of long-tail key phrases are: extensibility, robust pertinence, and big selection. Lengthy-tail phrases are usually long-tail phrases equivalent to “video watermarking”, “journey information”, “WeChat butler Apple model”, and many others. Such phrases normally deliver extra key phrase protection to the App.
The selection of classification will even deliver key phrase protection to the App. Deciding on the “Recreation” class will deliver game-related key phrase protection to the App, and deciding on the training class will deliver education-related key phrase protection to the App.

Perceive the attributes of the goal consumer, and different phrases that the goal consumer could seek for may also be thought-about. For instance, the maternal and toddler e-commerce app could contemplate selecting some phrases that moms could seek for, equivalent to “early training”, “youngsters”, “educating video games”, and many others.

A number of language variations of key phrases may be set to extend key phrase protection. Set completely different key phrase teams for every language model.

Versatile use of assorted information instruments. Not solely numerous App key phrase information platforms, but additionally numerous index evaluation platforms, equivalent to Baidu Index, WeChat Public Opinion, 360 Index, WeChat Index, and many others.

Utility score:

Utility score is a required utility data attribute within the Apple developer background. Based on the outcomes of the 13 questions, the score can be modified instantly, together with 4 years outdated and older (4+), 9 years and older (9+), and 12 years outdated and older. There are 5 ranges (12+), over 17 years outdated (17+), and no score (NORATING). Unrated standing can’t be offered on the App Retailer. The number of questions needs to be in line with the precise state of affairs of the applying, in any other case it’s simple to be rejected for assessment.

Phased launch of computerized updates:

The phased launch mode of computerized updates can launch updates to a sure share of customers first, after which steadily improve the share of updates launched. This mode is appropriate for the official model of the applying replace, not for the primary utility. The staged launch may be suspended for a most of 30 days, and the variety of suspensions is limitless. For merchandise which are in want, test this perform to scale back the product take a look at cycle and velocity up the product launch course of. If new issues are found, the phased launch may be suspended to scale back the impression of deadly bugs discovered within the new model.

3. arraignment

Precautions:

Rigorously assessment whether or not the details about the App is stuffed in accurately, and pay particular consideration as to if the data in several localized languages ​​is correct.
If the App requires an account login to enter, you could fill in a take a look at account within the background for Apple to assessment.
If you could get on-line, you may click on on the hyperlink beneath to use for an accelerated assessment in line with the operation. It doesn’t essentially assure the success of the applying, however it is usually a means. As soon as the expedited is profitable, the assessment consequence will principally be issued inside 24 hours. Even when the expedited assessment is rejected throughout the App assessment, the state of the expedited assessment will stay with the model till the assessment is over. This technique shouldn’t be used incessantly, and it’s endorsed to not exceed twice a yr. Accelerated assessment utility hyperlink: https://developer.apple.com/contact/app-store/?matter=expedite

For the number of IDFA on the time of submission

When submitting for assessment, so long as you select to make use of IDFA, you should test the aim of IDFA.

A. If the App solely integrates commercials and doesn’t monitor the behaviors brought on by commercials, then the primary and fourth needs to be checked.

B. If the App doesn’t combine commercials, however wants to trace the activation habits introduced by the commercials, then the second, third, and fourth needs to be checked.

C. If the App integrates commercials and wishes to trace the activation behaviors introduced by the commercials, then all 4 needs to be checked.