5 Fun Strategies for Marketing Apps in a Boring Category

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Your app is not boring. We love seeing app builders create apps that entertain, assist folks join with others and automate even probably the most mundane duties.


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That’s extremely thrilling.

…however that’s simply us. Nonetheless, let’s face it, some app classes simply aren’t horny, to most individuals. In actual fact, the common individual on the road would possibly say that they’re downright boring.

If we step outdoors of the app world for a minute, let’s take into consideration different “boring” merchandise. How would you market one thing like white out pens? How would you market baking soda?

You get the purpose.

This creates a official advertising and marketing drawback. How do you successfully market an app that seemingly has very restricted advertising and marketing potential?

First, let’s get one thing straight. We consider that you probably have a high quality app that fulfills a real want, then…

[tweet_box design=”box_02″]There are not any boring apps or classes, solely boring entrepreneurs. [/tweet_box]

True, there are some classes which can be going to be loads simpler to market than others. Video games is one class that’s definitely on the better finish of the spectrum. Hundreds of thousands of individuals on the planet play cellular video games.

However since that’s the case, these “straightforward” classes will even be extra aggressive. If you happen to can determine easy methods to market successfully in a “boring” class, you’ve a greater probability of doing very properly.

So on this publish, we’ll take a look at 5 enjoyable methods which have labored for corporations which have seemingly boring merchandise. We hope that they get your inventive juices flowing and show you how to create a viral app advertising and marketing marketing campaign.


As you already know, getting folks to work together together with your app is a key to its success. However what you could not know is that getting folks to work together together with your advertising and marketing can be a key to its success.

Here’s a enjoyable instance of a advertising and marketing marketing campaign for white out pens. Yeah, white out pens.

That is a kind of merchandise that may be thought of boring. However nonetheless extraordinarily helpful…to individuals who nonetheless use typewriters, for instance.

So easy methods to you make them interesting? Keep in mind, there are not any boring merchandise, solely boring entrepreneurs. This video explains the advertising and marketing technique that went viral.

The quick story is that they created a story round a hunter and a bear. Then they obtained viewers concerned by asking what they assume the hunter ought to do to the bear. They then proceeded to offer the folks what they requested for.

If you happen to simply need to see among the outcomes, right here they’re:

  • Over a 30% improve in gross sales
  • Over 46 million views on YouTube
  • 60,000 on-line articles that wrote about or featured the video (like this one)
  • Mentions from celebrities

So how are you going to create a story round your app and get folks concerned? As you possibly can see, humor typically helps.


We’d like rest room paper, however how many people truly take into consideration the model we buy? That’s clearly an issue for the bathroom paper corporations.

So how are you going to stand out in a commodity enterprise like this? Generally you need to step over the road a little bit and discuss issues that individuals are pondering about, however wouldn’t essentially speak about overtly.

One such factor is easy methods to discover a clear public restroom. Charmin created an app that helps you discover these areas.

Taking a highway journey this spring? Get our SitORSquat app that will help you discover a sit-worthy restroom. pic.twitter.com/atwyzEOngE

— Charmin (@Charmin) March 29, 2016

A bit of taboo?


Good advertising and marketing?



I’m positive that you’ve seen these movies already. However let’s revisit this technique once more, from an app advertising and marketing perspective.

In case your app has plenty of information (you could legally share), then that may be a gold mine of potential app advertising and marketing materials. However even if you happen to don’t have any information, then you possibly can all the time make your individual. You’re nonetheless telling the reality and it’s entertaining.

Right here’s what I imply…

One firm that makes use of this technique is Blendtec. They’ve turn out to be well-known, merely for testing to see if their blenders will mix stuff you would by no means put in a blender.

Blenders aren’t horny, however seeing if you happen to can mix a brand new Apple Watch…fairly thrilling. It’s additionally a tear-jerker as a result of he blends Siri too.

The OKCupid weblog has a ton of nice examples on how actual information can be utilized as killer advertising and marketing materials. Regardless if you happen to use actual information or psuedo information, like Blendtec, it may be very fascinating to lots of people.


Identical to rest room paper, it’s powerful to face out within the tissue market. Even if you’re Kleenex.

This video is fairly good in that it tells a terrific story and will get you to make use of the product.

How may you do one thing comparable to your app? Spotlight a consumer or simply inform a terrific story that’s associated to your app.


When all else fails, you possibly can throw out all the principles and simply go for the random strategy. The random-er the higher.

Clearly, this is usually a gigantic success or a complete failure. So take into account fastidiously, when implementing this technique. You probably have a company picture to take care of, then this most likely isn’t for you.

One firm that makes random work is Previous Spice.

Deodorant, kinda boring.

These advertisements, fairly enjoyable.


In order for you some follow with these methods, discover some apps that you just assume are boring and sketch out some concepts on how you possibly can promote them with the methods above. If you happen to can’t discover any apps, this quick record will get you began. We aren’t saying they’re boring, however they could be a little bit, err…difficult, to market.

  • The Oxford Dictionary of Dentistry
  • Firm Code of Delaware
  • Onion Illnesses

Clearly, it’s best to have enjoyable with this. However in all seriousness, there are a few issues that you just want to remember.

Just be sure you are focusing on the appropriate viewers. You must have a transparent demographic in thoughts earlier than you begin the method. In any other case, you would possibly get plenty of consideration, however not get any downloads.

Then set some objectives on what you need your advertising and marketing to perform. Will or not it’s downloads, paying clients or one thing else?

After you’ve these two issues set, it’s time to go loopy (AKA brainstorm concepts). Write all the things down and see what sticks! To get extra in-app concepts for getting your app to go viral.

You probably have a terrific thought for a video advertising and marketing marketing campaign that makes use of one in every of these methods.

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