4 working rules with app metadata in the App Store and Google Play

google play store algorithm

google play store algorithm

First, let’s speak about what metadata is and the way it differs within the App Store and Google Play. Metadata refers to fields stuffed with details about an app. They’re divided into textual content (title, subtitle, promo textual content, quick and full description) and visible (icon, screenshots, video).


Table of Content

Some metadata fields are listed by App Store and Google Play search algorithms, which implies that key phrases in them enhance rankings.

1. Don’t duplicate key phrases

Repeating key phrases within the title, subtitle, and key phrases (App Store), or title and quick description (Google Play) doesn’t improve their indexing by the search algorithm.

The Optimizer will spotlight the key phrases you repeated within the app title and subtitle.

Nonetheless, to strengthen your rankings for key phrases, you may repeat them a number of occasions within the full description on Google Play. Artiom Tkachuk recommends repeating necessary key phrases 3–4 occasions in a 2000–2500 character textual content. If the outline is longer, the key phrase might be repeated as much as 5 occasions.

The free Key phrase Density Counter device will present you the variety of key phrase repetitions within the app description.

2. Don’t use pointless key phrases

The App Store mechanically indexes apps for added queries which can be associated to the app class. For instance, if an app is within the “free video games” class, the key phrases “free” and “video games” will mechanically be added to its set of key phrases. You don’t want to incorporate these phrases within the metadata, the app will rank for them anyway.

In addition to, including sure key phrases to seen metadata is prohibited by the App Store coverage. For instance, you can’t place requests with the phrases “free” within the title, or put costs in seen elements of the app page.

Google Play prohibits indications of app value and score, in addition to Google Play packages resembling “Editor’s Selection”, “New”, and so forth. within the metadata. You can not use the phrases and phrases: “App of the 12 months”, “No. 1”, “Greatest Google Play App of 20XX”, and “Well-liked”.

Don’t use key phrases that violate App Store and Google Play guidelines to keep away from getting rejected.

3. Don’t put plural and singular types of English key phrases within the App Store

It’s necessary to keep in mind that the App Store mechanically acknowledges noun numbers for English. It is sufficient to write the question “photograph” and the app may also be ranked for “images”.

Nonetheless, this rule doesn’t work for different languages. If it’s worthwhile to rank for singular and plural queries in different languages, it’s worthwhile to add each queries to the metadata. For instance, if you wish to be looked for each “foto” and “fotos” in Spanish, it’s worthwhile to add each of those phrases to the metadata.

4. Don’t use different apps’ branded queries

In line with App Store and Google Play guidelines, third-party manufacturers and logos can’t be used within the metadata.

When you nonetheless wish to appeal to visitors for branded queries, you should use a misspelled branded key phrase if the App Store doesn’t appropriate it mechanically and there’s visitors for that question. Nonetheless, you may’t add another person’s branded question to the seen metadata on the App Store and Google Play. Moderation will reject your app should you do that.

You should use the names of different manufacturers in case your app is immediately associated to them. For instance, it will be acceptable so as to add the phrase “story saver for Instagram” in case your app helps with saving tales from Instagram.



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