3 ways to make In-app marketing work to improve your brand

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How does in-app mobile work for marketers, brands, and agencies? Are the specific business strategies related to in-app ads?

In-app marketing communicates to the user, informing them of new and upgraded features, promotions and other opportunities that are personalized and contextualized to suit them. This enables ease of marketing for better businesses and higher ROI.


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Here’s some ways to make in-app marketing work for brands:

  1. 1. A/B testing

Every aspect of the in-app campaigns is tested to ensure which one will work best for the business and at what time the campaign should be sent out. The brand is able to see how the campaigns are being driven and the success behind it using in-app marketing tools like Swrve, appboy or MoEngage.

A/B testing enables the customization of user experience just by the push of a button and also launching of new features just by one click.

  1. 2. Addition of Deep Links

The addition of links to the push notifications is also another way to ensure the success of In-app marketing for businesses. This automated action on the click guarantees that the users are re-directed to specific pages and sites that are related to the business.

When users access specific locations within the web that have more info on the product in question, they are more likely to end up investing in the product or the service.

  1. 3. Auto-Event Collection

By use of user sessions and page views, businesses can prioritize on the users who show preference to specific kind of events. This can lead to custom event tagging of users. By keeping the users updated on their event preferences the businesses in question will be able to increase their conversions as a result.

Consumers uninstall some apps which is a challenge. How can In-app mobile marketing increase user’s engagement and combat uninstalls?

The following suggestions can aid marketers in solving this problem:

  • Highlight inflection points in your user onboarding process.Interactive onboarding process can retain user’s engagement. If, for instance, you use a mobile fashion app, how do you lure users to buy your products? Defining important objectives will help you develop a successful user engagement.
  • Terminate poor performing sources of app installation.Evaluate your sources so as to deliver high-quality installs. When the onboarding process is all set, the next step is retention. Make app user’s retention your major worry.
  • Finally, master the patterns in user’s uninstallation behavior.Study your user app uninstallation behavior and identify viable ways to stop this from repeating itself.

If you can successfully identify and address the issues that make consumers uninstall mobile In-apps, then your retention rates should be high.

Now you know exactly what to do to make your in-app mobile marketing work. So don’t just sit there. Go do it.



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